Search quality rater guidelines - 2022

Question

Answer

Some of these criteria seem unfair. For example, some art pages do not have a purpose. Are these pages Low quality? If I have to open the task URL on my phone, can I check for E-A-T on my desktop/laptop?

Art pages do have a purpose: artistic expression. Pages created for artistic expression do not deserve the Low quality rating simply because they have no other purpose. Artistic expression, humor, entertainment, sharing photos and videos, etc. are all valid and valued page purposes. Yes! More intensive analysis on the website (e.g., researching E-A-T) can be done on your computer. Any time that using your computer will help you complete the task, feel free to use it. Sometimes clicking on the task URL will bring up an interstitial page. You can ignore this page in your rating criteria if you can easily get to the MC. However, if the interstitial makes it extremely hard (or impossible) to get to the MC and evaluate how well the page achieves its purpose, that should factor into your Page Quality rating.

How should interstitials factor into my rating?

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