12.6 Query Meanings Can Change Over Time Remember to think about the query and its current meaning as you are rating. We will assume users are looking for current information about a topic, the most recent product model, the most recent occurrence of a recurring event, etc., unless otherwise specified by the query.
User in 1994
User in 2004
Query: [George Bush] Locale: English (US)
Query: [George Bush] Locale: English (US)
41 st US president
43 rd US president
K
Ä
K
Ä
User in 2007
User in 2022
Query: [iphone] Locale: English (US)
Query: [iphone] Locale: English (US)
iphone 13
iphone 1
K
Ä
K
Ä
The interpretation of the query [iphone], English (US) has changed over time as new iPhone models are released. The first iPhone was introduced in 2007. Users searching for [iphone], English (US) at that time were looking for the new (at the time) first iPhone model. Most users now are looking for the most recent or upcoming iPhone model. In the future, new models will come out and the dominant interpretation will change again.
12.7 Understanding User Intent It can be helpful to think of queries as having one or more of the following intents. ● Know query, some of which are Know Simple queries
● Do query, when the user is trying to accomplish a goal or engage in an activity ● Website query, when the user is looking for a specific website or webpage ● Visit-in-person query, some of which are looking for a specific business or organization, some of which are looking for a category of businesses
Copyright 2022
78
Made with FlippingBook - Online magazine maker