12.7.2 Do Queries The intent of a Do query is to accomplish a goal or engage in an activity. The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app. Users want to Do something. Here are some examples.
Query
Likely User Intent
[get my GED online]
Obtain U.S. high school equivalency diploma online.
[online personality test]
Take an online personality test.
[what is my bmi?]
Calculate BMI (body mass index).
[pay parking ticket]
Pay for a parking ticket.
[watch stranger things]
Watch the TV show <Stranger Things=.
12.7.3 Website Queries The intent of a Website query is to locate a specific website or webpage that users have requested. This single webpage is called the target of the query. One type of Website query is a URL Query, which can be: ● Exact, perfectly-formed, working URLs, such as [http://www.ibm.com] or [www.ibm.com] or [ibm.com]. ● Imperfect URL queries: Queries that look like URL queries, but are not <working URLs=. These URLs do not load if you type or paste them into your browser address bar. Even so, we believe users have a specific page in mind.
Here are some examples.
Query
Likely User Intent
[reddit login]
View the login page for Reddit.
[tiktok]
View the TikTok website.
[yahoo mail]
View the Yahoo Mail website.
[walmart.com]
View the Walmart website.
[featherchair.com featherweight 13.5 lbs. wheelchair]
View the Featherweight 13.5 lbs. wheelchair product page on the Feather Chair website.
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