scte PRESENTS
likely to fail when organisations pursue them as cost-cutting exercises, leadership slogans or stand-alone technology initiatives detached from operational reality. Instead, the session suggested that successful AI deployment will depend on some less fashionable disciplines: resilient infrastructure, realistic planning, clear governance, secure handling of intellectual property and an honest
“Studios are massively worried about their content getting into the wrong hands,” she said. “Protecting IP is a massive thing.” Like other panellists, Young did not present AI as a replacement for those who hold the skills. Instead, she placed it as an accelerator for human creativity rather than a substitute for it. “You need the human in the loop. We are artistic animals – you can’t just hand that over to AI,” she said. Young’s final point brought a broad consensus across the panel. Speakers differed on tone and emphasis, but there was agreement that AI projects are most
“AI is currently being used to help with some of these painstaking, time- consuming tasks,” she said. Young outlined the potential for generative AI to speed concept development, previsualisation and other iterative stages of film production. “If you give a concept artist access to generative AI that understands your franchise, your characters and your environments, they can generate hundreds of ideas that simply weren’t possible before,” she said. But she also stressed that media companies remain deeply cautious about the exposure of high-value content and franchise assets to model training.
understanding of where human judgement remains essential.
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MAY 2026 Volume 48 No.2
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