HOUSINGNEWS REPORT
MY TAKE
Mortgage of the Future Will Be Designed for Digital Natives
Manvinder Saraon
The mortgage industry has finally begun to move from the Dark Age into the Digital Age. While technological innovations have re-imagined many other consumer financial services over the past few years, mortgages lagged behind. Now, with the recent introduction of the online mortgage, the piles of paperwork and endless back-and-forth that characterized the traditional mortgage process are now being replaced by online applications, document uploads, and e-signatures.
opaque old-school mortgage application into an online form isn’t enough to meet their expectations of quality service. These digital natives require a highly customized, low-cost mortgage experience that puts them in control of their own homebuying destiny. Digital Natives Are Entering the Homebuying Market 15.8 million new homebuyers—many of whom are highly tech-savvy—have already entered or are expected to enter the market between 2015 and 2025, according to research from Big
Manvinder heads LendingHome’s Consumer Mortgage business with a focus on putting the customer first. He has more than 15 years of marketing leadership experience across multiple industries, including Executive in Residence at Maveron advising portfolio companies on growth, the first CMO at Kabam, and Head of Marketing of major product lines at Intuit.
But for homebuyers born into the digital age, simply retro-fitting the complex,
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