HOUSINGNEWS REPORT
SPLITTING THE ATTOM
In Search of the Goldilocks Pre-Mover Lead
RICHARD LOMBARDI COO, ATTOM DATA SOLUTIONS
Most pre-mover leads available today are either too hot or too cold.
As such, pre-mover leads are of interest to many companies because they represent an opportunity to gain business — in the case of moving companies, storage facilities or home renovation — or to avoid losing business — in the case of Internet, Cable TV and home security providers.
Traditionally pre-mover leads have been generated using one of three methods, which is where the too-hot-and-too-cold discussion comes back into play.
That statement will be explored later in this article, but first a brief primer on pre-mover leads: these are leads intended to identify homeowners or tenants moving out of a home. The soon-to-move occupants are in need of a variety of services ranging from moving companies to storage facilities to home renovation (if the occupant was like Goldilocks and broke some furniture or other items in the house). They also often need to cancel or transfer a variety of services such as Internet, Cable TV and home security.
Lots of Sizzle, Little Steak The first two methods for generating
The soon-to-move occupants are in need of a variety of services ranging from moving companies to storage facilities to home renovation. ... They also often need to cancel or transfer a variety of services such as Internet, Cable TV and home security.”
ATTOM Data Solutions • P15
Made with FlippingBook Online newsletter