MOLLY MAID Right Start Transfer Manual Copyright 2015, Molly Maid, Inc. 1.12 Marketing Your Business Marketing is essential to the continued growth of your business. It is an ongoing investment to drive revenue, not just an expense. To begin the marketing planning process, your New Business Manager will schedule a series of phone calls with you and the MOLLY MAID Marketing Manager. The live modules will describe Molly Maid’s marketing strategy, vendor partners, marketing tracking and analysis. The information within these presentations will help you ask the right questions as you start to investigate different marketing vehicles in your area. 1.12.1 Investigate Local Advertising Opportunities Once you’ve completed the second live marketing module with MOLLY MAID Marketing Manager, the next step in the marketing planning process is to contact the recommended vendor partners to determine if there is coverage in your area. It is important to have a mix of both online and offline advertisers. There are many advertising vendors available in the marketplace, however it is recommended to begin with preferred Molly Maid vendor partners for the following reasons: Vetted, tested and proven successful Streamlined program and pricing Dedicated account service representatives Approved Molly Maid artwork National reporting and sharing of best practices Contact each recommended partner to verify coverage, cost and distribution schedule. You will need all of this information in order to construct your marketing plan. Proprietary and Confidential Information businesses unless prior arrangements for a business loan or line of credit have been made. The lending institution may require a full business plan. Checkpoint #2: Approval of Final Financial Projections Incorporate the specifics of your business (payroll taxes, office lease, vehicle lease/purchase payments, etc.) into your financial projections as you continue through Right Star . Your plan must ensure that growth and expense projections are realistic and will accurately reflect cash flow for your first two years in business. To qualify for entry into the Initial Training class, you must submit your final financial projections to the Home Office for approval at least 1 week prior to Initial Training. Your plan will be reviewed and approved by your New Business Manager and your Franchise Consultant. Do not schedule air travel to the home office training if you can’t have the final plan finished on this time line. Page 18
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