COASTE | EDITOR’S WELCOME
If It’s True, It Ain’t Bragging.
If you’re a parent, you know the saying about raising children: “The days are long but the years are short.” The same goes, in some ways, with creating and birthing a magazine and multi- media network. It doesn’t seem too long ago that the idea for COASTE came to life — but it’s now two-and-a-half years that we’ve been at this, pouring our hearts and souls into bringing you a fresh new take on the many things residents and visitors alike love about Southwest Florida. In fact, as we approach summer of 2016, the popularity of COASTE is clearly growing among our consumers — as our previous issue proved by exhausting our 10,000 free print copies in only five weeks. To you, our readers, we thank you for your passionate following and the many encouraging notes we get. Speaking of sayings, there’s another appropriate for COASTE too— that “the best things in life are free.” Fact again: COASTE is the ONLY coastal lifestyle magazine that’s 100% free (unless you’ve opted for home delivery). Combine those 10,000 free print copies at 100-plus locations with these other outlets for our consumers, and you’ve got a multi-media winner that includes: 1) 11,000 digital magazine subscribers, 2) 100,000 high income households in Lee and Collier Counties via email, 3) 10,ooo passionate social media followers, 4) 2,000-plus web visitors each month, 5) Plus IOS and Android apps for your mobile devices. If you’re an advertiser, you’re reaching motivated consumers on multiple fronts with your powerful messages, meaning multiple return on investment. To those advertisers over the past 30 months, past and present, we say thanks for hopping on the bandwagon. And yes, there’s room for lots more.
So welcome to our very cool and newest COASTE. As the (what else?) saying goes: “Time flies when you’re having fun.”
John Sprecher Founder | Editor
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