IMGL Magazine April 2023

ROMANIA

A view on the proposed changes to the Romanian legislative framework on gambling advertising AS ROMANIA’S LEGISLATURE CONTEMPLATES A STRICT BAN ON GAMBLING ADVERTISING, COSMINA SIMION AND GEANINA OPRIȚA CONSIDER WHAT IS DRIVING THE REGULATION

C onsidering the development of advertising in general, characterized by an impressive number of channels and innovative methods through which information is delivered to the target audience, it is not surprising that, across multiple European jurisdictions, the attention of the gambling market has shifted towards this topic. The tendency has not gone unnoticed in Romania either, as it prepares for an important and, some may say, overdue reform in the gambling advertising sector. Background 2022 has proven to be an effervescent year from the perspective of Romanian gambling industry, characterized by the most significant changes brought forward following

an initial reform of the legal framework in 2015–2016. While some of the changes focused on the modernization of existing legislation, it cannot be ignored that other changes, which imposed new taxes or increased the existing ones for entities operating in this industry, appear to have been enacted with the sole purpose of creating new revenue for the Romanian state budget. In 2023, the Romanian legislature remains determined to continue the process of change. As at the end of 2022, several legislative proposals have been submitted with the Romanian Parliament aiming to impose new gambling advertising restrictions. These are partly in response to public pressure, although a cynic might think they may have been encouraged for political gain.

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IMGL MAGAZINE | APRIL 2023

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