I recently got home from a family trip to Disney World. Every year, we take a few family vacations, but the big vacation is a rotation between Disney World and Hawaii. I’m thinking of changing that to two Hawaii trips for each Disney World trip, but that’s a topic for another time. Disney’s Cash Cow Genius Way of Turning a Slow Time of Year Into a Will Change the Way You Think About Sales Data ‘ When it comes to growth, many entrepreneurs make the mistake of looking for a silver bullet. If they could only find that secret combination of marketing techniques, they’d convert all their traffic into sales and be an overnight success. If you’re prone to this sort of magical thinking, do yourself a favor and pick up a copy of “Hacking Growth.” In this no-nonsense guide, Morgan Brown and Sean Ellis share their real-world experience of helping startups become household names. These case studies dip beneath the gloss of the seemingly effortless growth experienced by companies like DropBox and Airbnb to reveal the truth: All growth is hard-earned. At least, all meaningful growth is hard-earned. The authors admit that there can be “one-hit wonders,” where growth spikes, only to never be seen again. Even though entrepreneurs dream of this accidental, viral success, it’s actually harmful. The book is chalk-full of these cautionary tales, where companies enjoy meteoric success without investing the time and resources to actually One of the things I enjoy most about going to Disney World is just how good of businesspeople the folks at Disney are. MARKETING HOW-TO OUR BOOKSHELF
CLIENT SUCCESS
In this case, everything. “Newsletter Pro” says it all. From concept, design, and content to production and distribution, these guys are a pleasure to work with. Without The Newsletter Pro, I simply wouldn’t have the time, expertise, or resources to communicate with my sizable group of valued referral partners every month. As a personal injury attorney, I face stiff competition for new clients from other law firms. Often, my competitors are large firms with much larger budgets. Furthermore, I’m forbidden by ethics rules from doing many of the things that businesses typically do to attract customers. For example, I cannot reach out and contact prospective clients directly, as solicitation is improper. As my young, part-time marketing assistant observed, “That’s a huge problem.” It became clear that I needed to grow a network of referral sources who would think of me when the need arose. Since no one can predict when an injury accident will happen, sporadic communications with potential referral sources is not very effective. With The Newsletter Pro, I am able to reintroduce myself to my clients, former clients, and colleagues every month through an entertaining, economical gift that they are sure to notice. My publication is always timely, professional, and engaging. My newsletter has definitely raised my profile. I get telephone calls from prospective clients that I would not receive were it not for my newsletter. I am able to stay top of mind with former clients well after my work for them is completed. In turn, they often pass my name along to their friends and family who may need help. Also, it’s not unusual for my colleagues to compliment me on an article that touched or informed them in some way. I’ve found that funny or poignant quotes from movies or literature tend to make an impact on my readers. So, when it’s appropriate, I try to incorporate them in my cover article. Of course, my clients already love me … but my newsletter definitely enhances our bond. Thanks, Newsletter Pro! WHAT’S IN A NAME?
–Brian H. Adler, Adler Injury Law
4
www.thenewsletterpro.com
CHANGING THE WAY SMALL BUSINESSES GROW.
208.297.5700
Made with FlippingBook Online newsletter