Flexo Market News
Sustainable Packaging (Cont’d from Page 1) and whether a brand’s values align with those of the individual consuming the product.” In early October 2019, Speyside single malt Scotch brand Glenlivet unveiled a limited-edition ‘Capsule Collection’ of glassless cocktails served in clear, edible capsules made of seaweed extract, considered one of nature’s most renewable resources. “Much of the response to the capsules was derisive, comparing the format to Tide Pods, a line of laundry detergent pods manufactured by Procter & Gamble,” Diamonon said.“Such a reaction was to be expected, given the radical nature of the launch and its extreme departure from the familiar – particularly for a product as steeped in tradition as whiskey.” More recently, Danish brewing giant Carlsberg un- veiled two prototypes for what it claims will be the world’s first paper beer bottle, made from sustainably sourced wood fibers and an inner barrier to allow the bottles to reliably contain beer. GlobalData suggests that these innovations from both companies are indicative of how the priori- ties of consumer product companies are necessarily shifting in line with new consumer preferences and expectations. “As sustainability becomes inextricably linked with quality, premium brands will need to risk the possibil- ity of failure – and even short-term ridicule – in order to draw the attention of ethically-minded consumers,” Diamonon concluded. Macaran Becomes 100% Employee-Owned Macaran Printed Products, Cohoes, New York, a di- vision of W.N. Van Alstine and Sons, Inc., has become a 100 percent employee-owned entity, converting to an Employee Stock Ownership Plan (ESOP) which be- came effective earlier this year. Macaran, a high definition pressure sensitive label converter, was founded more than 44 years ago and as an employee-owned company will continue to oper- ate under the same business model and management structure for the foreseeable future. Van Alstine and Sons is an industrial solutions com- pany in the packaging space and was founded in 1950. Macaran’s label and packaging solutions, advanced flexographic and digital printing technology and cus- tomer service have reportedly generated long-term growth for the business and rare levels of employ- ee loyalty. Of the approximately 55 employees that work for Macaran today,Van Alstine states that about 85 percent have worked there for more than 10 years.
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12 October 28, 2019 Flexo Market News
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