TZL 1387 (web)

AWARDS REGISTRAT ION ENDS SOON REGISTRATION FOR ZWEIG GROUP’S 2021 AWARDS ENDS SOON! Zweig Group offers six awards programs specifically focused on architecture, engineering, planning, and environmental consulting firm achievement. Each award has a different focus; successful start-ups, rising stars in the industry, marketing excellence, overall firm success, best workplace practices, and outstanding leadership.

technical capability, leadership ability, effective teaching or research, or public service has benefited the AEC Industry, their employers, project owners, and society. Learn more. ❚ ❚ Win big with the Trifecta. Be among the best of the best and join an elite group of award- winning firms. The Trifecta Award celebrates high-performance firms winning an award in a single year in three areas of firm operations: growth, creating a great place to work, and excellence in marketing. Awards will be conferred at Zweig Group’s 2021 Elevate AEC Conference, the AEC industry’s top learning and networking event of the year. This year’s Elevate AEC Conference will take place virtually September 13-October 8, 2021. Register now to hold your spot at the Elevate AEC Conference. Zweig Group, three times on the Inc. 500/5000 list, is the leading research, publishing, and consulting resource for the built environment. The firm provides strategy, mergers and acquisitions, business valuation, ownership transition, marketing, business development, market research, financial management, project management, recruiting and executive search services nationwide. Zweig Group also provides a comprehensive suite of products including industry reports and surveys, executive training, and business conferences covering virtually every aspect of AEC firm management. The firm has offices in Dallas and Fayetteville, Arkansas. For more information, visit zweiggroup.com or call 800.466.6275.

This four week program provides AEC professionals with the skills to become more competent leaders and helps attendees develop and affirm the leadership skills, strategies, and techniques necessary to grow personally and profes- sionally. Zweig Group’s team of management experts deliver practical solutions that tech- nical professionals can put to work immediately to lead their firms to success. Leadership Skills for AEC Professionals Virtual Seminar 6 PDH/LU

❚ ❚ Hot Firm Award. The Hot Firm list recognizes the 100 fastest-growing architecture, engineering, planning, and environmental consulting firms in the U.S. Learn more. ❚ ❚ Best Firms To Work For. This award celebrates top AEC firms based on workplace practices, benefits, retention rates, and more. Learn more. ❚ ❚ Marketing Excellence Award. The MEAs recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of design. Learn more. ❚ ❚ Top New Venture. This award honors a group of fast growing start-ups on the basis of revenue and employment growth, as well as entrepreneurism and a spirit of innovation. Learn more. ❚ ❚ Jerry Allen Courage in Leadership Award. This award is given each year to an AEC professional who has made tremendous impact on the company through courageous leadership. Learn more. ❚ ❚ Rising Stars Award. This awards recognizes younger professionals whose exceptional

STARTING JUNE 8, 2021

PO Box 1528 Fayetteville, AR 72702

CHRISTINA ZWEIG NIEHUES, from page 1 compared with those in states that had not yet closed.

Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Christina Zweig | Contributing Editor czweig@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

There is no return to normal. Zweig Group’s latest Impacts of COVID-19 on the AEC Industry Survey asks a singularly important question, “Do you think your workplace will go back to the way it was pre-March 2020?” The majority of respondents, almost 65 percent answered, “No.” With that response comes a note of positivity – a continuation of remote work and increased flexibility, something valued by all employees, but particularly the younger generation and those with caretaking responsibilities in the home. Latest figures report that 76 percent of the AEC industry workforce can work remote effectively. With this new development, Zweig Group asked firm leaders if remote work options have enabled their firm to expand hiring activities. Eight percent of firms stated these new options have enabled them to hire outside of their usual geographic area, 10 percent stated they were now hiring candidates that might not have otherwise been considered due to a need or preference for flexible or work-from-home options, and 30 percent of firms said both activities have benefited their firm. Even as many return to office life, we’ve crossed a new threshold – one where increased flexibility may make the AEC industry more attractive to a diverse array of candidates at all stages of their life. I hope firms will continue to embrace this as it represents a solution to a longstanding top challenge – how to recruit and retain the best and brightest minds to an industry that is vital for our society. CHRISTINA ZWEIG NIEHUES is director of marketing and media at Zweig Group. Contact her at czweig@zweiggroup.com.

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Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year) $250 for one-year print subscription; free electronic subscription at thezweigletter.com/subscribe © Copyright 2021, Zweig Group. All rights reserved.

THE ZWEIG LETTER APRIL 12, 2021, ISSUE 1387

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