STRATEGIC ARTICULATION MAP Board Update August 2020
OUR OBJECTIVE Share strategic planning progress and outcomes to date and affirm OUR AGENDA • Review Mission and Purpose and consider key change implications • Consider key strategic direction choices to guide completion of process and plan. • Review Vision Snapshots – THINK BIG • Next Steps
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We mobilize diverse voices to protect Southern forests and communities from destructive industrial logging.
OUR MISSION (To-Date)
► Through:
Dogwood advances a twenty-first century society that values standing forests for the many ways they sustain life.
community and grassroots action, holding corporate and government decision-makers accountable, and catalyzing large-scale conservation
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
We mobilize communities to protect Southern forests from destructive industrial logging and work to solve the climate crisis through: advocacy, authentic relationships and the fierce urgency our climate demands.
OUR PURPOSE (to consider)
► We join hands with our frontline communities for grassroots action with our passionate team and focus on making a difference by creating our collective climate vision for the future.
► We fearlessly take on the fight to advance justice perpetrated through destructive industrial logging in human and forest communities
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
We mobilize diverse voices to protect Southern forests and communities from destructive industrial logging. We mobilize communities to protect Southern forests from destructive industrial logging and work to solve the climate crisis through advocacy, authentic relationships and the fierce urgency our climate demands. Key questions to consider Should we adjust the existing mission statement to make specific that we are: Solving climate crisis? Advancing justice? Geographic focus: NC, regional, national Has an impact on sections for policy, communities, brand, funding, teams Will what got us here take us to where we aspire to go?
OUR MISSION (To-Date)
OUR PURPOSE (to consider)
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
OUR FORTE
STRENGTHS
PASSIONS
MOTIVATIONS
• OUR PEOPLE Our team is knowledgeable, passionate, experienced and fights for what we believe in • OUR COURAGE Our organization is small but mighty; we fearlessly resist by standing up to big corporations and pushing back against industrial logging • OUR IMPACT Our victories are accomplished by strategizing through multiple layers of action and finding the edge of the movement
• ADVOCATE for Southern Forests • MOBILIZE communities for just solutions that work for all • SOLVE the climate crisis
• MAKING A DIFFERENCE through creating our vision for the future • FIGHTING AGAINST INJUSTICE in communities and forests • MEETING THE URGENCY of the moment • BUILDING AUTHENTIC RELATIONSHIPS with human and forest communities
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
OUR STAKEHOLDERS’ VIEWPOINT
Dogwood Alliance has strengths in: • Communication and Messaging • Diversity/Social Justice • Its Focus on Action for its Mission • Its Internal Team Structure and Practices • Its Effectiveness and Impact • Its Relationships • Its Reputation • As a leader in the Movement • Its Outreach
STRENGTHS
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
OUR STAKEHOLDERS’ VIEWPOINT
Dogwood Alliance has the opportunity: • To create more and stronger partnerships • To strengthen it’s promotion of Diversity/ Social Justice • For more exposure and/or outreach • For more Economic Development • For more funding and more sources • For Expansion for broader impact • For Advancing Progressive Climate and Green Jobs Policies
OPPORTUNITIES
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
OUR STAKEHOLDERS’ VIEWPOINT
Dogwood Alliance has aspirations: • To strengthen realization of its Mission • To make more of an Impact • For more Outreach/ Exposure to younger people • For it’s Organization to evolve • To further promote Diversity/Social Justice • To grow funding • To expand further into thought leadership
ASPIRATIONS
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
OUR STAKEHOLDERS’ VIEWPOINT
Dogwood Alliance wants results: • Regarding Policy Changes • Regarding Influence over other Organizations/Public Awareness • Regarding Diversified Funding Sources • Regarding Community Involvement • Regarding Forest Protection • Results regarding Economic Development and Impact
RESULTS
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
VISION SNAPSHOTS
THINK BIG 2025
Our Presence and Brand
Our Policy and Influence
Our Community Impact
Our Forest Impact
Our Emerging Team
Our Funding Engine
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
THINK BIG 2025
VISION SNAPSHOTS > Our Presence and Brand
• Sustained major media placements including ‘big deal’ celebrity alignment to build DA brand and name recognition as a household name nationally • Geographic focus: NC, regional, national
• Dogwood Leadership or community members addressing the UN or another well-aligned global organization such as COP Climate Conference
• Deep partnerships with other climate and social justice organizations with
mutual mission and purpose. • Consider partnerships with landowners and youth groups
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
THINK BIG 2025
VISION SNAPSHOTS > Our Policy and Influence
• Dogwood leads the climate social just fight through advocating non extractive economic development, 21st century forestry, protection
• On average, people are able to advocate for why protecting forests and keeping them standing is important to our climate (and we need to protect it from industrial logging)
• Stricter regulation on industrial logging and government no longer subsidizes biomass. • Government leaders sign new legislation with DA leaders and communities in attendance. • Should we take on federal policy? DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
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VISION SNAPSHOTS > Our Community Impact
THINK BIG 2025
• Immersive community engagement through forest themed venture (for example, community forest education center located in community-owned forest, trained and hired young people to help to restore the forests • Big picture / appropriate level for framing of the community impact section
• Burgeoning, healthy Southern economy based on new models rather than old models of extraction
• Climate emergency has been declared and masses of people go to the streets to demand climate policy change. Leaders that we work with are telling their stories on the mainstage
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
THINK BIG 2025
VISION SNAPSHOTS > Our Forest Impact
• Victory has been declared on the industrial logging and biomass industry. it collapses, no more subsidies and industry corp executives are stressed out in a board meeting contemplating their response.
• Industry is really upset and forced to pivot because of forest protection, climate justice and community involvement in fighting for protected Southern forests
• You can see satellite imagery of increased forest buffer zones, wildlife is running free • Are we going to continue to focus on Wetland forests in the Coastal Plain?
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
THINK BIG 2025
VISION SNAPSHOTS > Our Emerging Team
• What constituencies are we going to need to achieve a progressive policy agenda? Youth and landowners highlighted, are there others, are these the most important? There is not alignment on these constituencies as top priorities at the moment -- need to better understand the implications. • Growth: how big do we go as an org vs helping build capacity of front- line partners groups?
• New generation of youth leaders understand the value of and relationship to the forests and leads the revamping of the forestry industry/ Dogwood strengthens its partnerships with HBCU’s
• Dogwood has an expanded team of diverse and visionary leadership • Combination of internal team / external partners • Wider regional presence, dedicated core of educated volunteers (eg ambassador program)
• Dogwood announces a new program that works with the next generation of landowners to protect and conserve their forests
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
THINK BIG 2025
VISION SNAPSHOTS > Our Funding Engine
• DA has as diversified mix of revenue with the large percentage of its income derived from forest Defenders • What is our target mix in terms of diversifying funding?
• DA’s community advised sub- grants program is replicated across the south investing in local communities to actively protect forests • Funding drastically increased to BIPOC - led/centered enviro groups who are our partners
• Advocacy for a Green New Deal for the South leads to a congressional appropriation or an earmark for DA • Funding made available for broader Forest protection in a Green New Deal.
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DOGWOOD ALLIANCE // STRATEGIC ARTICULATION MAP
NEXT STEPS
• Confirm key strategic directions • Consider committee involvement in board meeting presentation • Outline what happens next from confirmed vision snapshots
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