Membership Survey Report Outdoor Resort Palm Springs May 2020
Question 17. What would attract you to dine at the Resort more frequently?
Increase Dinner Dining
%
Increase Dinner Dining
%
Nothing – I dine at the Resort as often as I care to 35%
Improved food quality
14%
More diversity on the menu
29%
More frequent menu changes
13%
Improved dining area ambiance
22%
Entertainment with dinner dining
10%
More themed dinners or international cuisine
More healthy menu items
20%
9%
“Small Plate” menu options
19%
Improved service quality
6%
More value-priced menu items
14%
Twenty-six percent of respondents under age 56 already dine at the Resort as often as they care to, compared to 33% of respondents ages 56 to 65, 40% of respondents ages 66 to 75 and 47% of respondents over age 75. Among respondents who might be attracted to dine at the Resort more often, the factors most likely to attract them are more diversity on the menu, improved ambiance, more healthy menu items and “small plate” menu options. The following are suggestions from respondents as to what might attract them to dine more often: • Not enough variety. • The interior needs a complete overhaul. • Marge’s needs better hours, more of a Starbucks experience. • Changing or seasonal daily special, either appetizer/entree or dessert, but something local would be nice. • The outside dining area is really nice, but the inside reminds me of a cafeteria with the bright lights and furniture. Just no ambience.
Question 18. When you go out for casual dining outside of the Resort, what are the names of your favorite places to dine?
Among the restaurants cited with the greatest frequency include: Applebee’s (52), Don & Sweet Sue’s (47), Tony’s Burgers (45), Lulu’s (38), Cheesecake Factory (28), Cliff House (25), Yard House (23), Las Casuelas (21), La Casita (20), Pacifica (20), Fisherman’s Market (19) and 19 th Hole Pub (19).
S E C T I O N I V . S O C I A L A C T I V I T I E S
Approximate number of respondents to questions in this section: 750
Question 19. Please indicate your satisfaction with these aspects of the Resort’s social activities and special events: (5=Very Satisfied, 1=Very Dissatisfied)
Mean Rating
% Satisfied
% Dissatisfied
Social Activities/Events
Quality of activities/events
4.0
80%
4%
Variety of activities/events
4.0
79%
5%
Value for price of activities/events
3.9
68%
11%
20
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