HOW AI TRANSFORMS CUSTOMER EXPERIENCE
At the CX + AI crossroads, some organisation will follow the embedded path—activating out-of-the-box intelligence. Others will choose to innovate freely, building
SAP’s Business Technology Platform (BTP), Business Data Cloud (BDC) , and AI Foundation provide the tools to do just that—securely, scalable, and with full business context.
Benefits of Custom AI for CX
Custom AI enables CX teams to go beyond and deliver truly differentiated experiences. Key benefits include: • Personalized engagement at scale: Train models on your own customer data to deliver hyper-relevant content, offers, and journeys. • Predictive service and sales: Use scenario modelling to anticipate customer needs, churn risk, or buying intent. • Industry-specific intelligence: Build AI agents tailored to your sector—whether it’s retail, manufacturing, or financial services. • Operational agility: Rapidly adapt CX processes with low-code tools and reusable data products. • Partner extensibility: Leverage SAP’s ecosystem to co-innovate with trusted partners and accelerate time-to-value.
AI ecosystem partnerships and investments
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