HOW AI TRANSFORMS CUSTOMER EXPERIENCE
SAP Business AI brings intelligence to the heart of customer engagement, transforming how sales, service, and marketing teams connect with customers. Embedded across SAP CX and ERP solutions, it empowers teams to
Meet Joule: Your AI Super- Orchestrator
SAP Business AI Doesn’t Guess, It Knows What sets SAP Business AI apart is integrated business data, AI that’s not just powerful, but context-aware and business- ready. By connecting data across SAP CX, ERP, and third-party systems, Joule empowers teams to deliver proactive, personalised experiences at every stage of the customer journey. At its core is the Business Data Cloud: a unified, secure foundation that harmonizes enterprise data and fuels the Business Knowledge Graph, mapping relationships between people, processes, and systems to drive smarter outcome.
Joule is your always-on AI assistant embedded across SAP. More than just a chatbot, it understands business context, connects data across systems, and activates specialized AI agents to deliver the right action at the right moment. In the CX domain, Joule empowers sales, service, and marketing teams to work smarter and respond faster. It can surface next-best actions for sales reps, generate personalized content for marketers, and assist service agents with real-time case resolution.
Create up to € 6.0M top-line & € 6.5M bottom-line impact for your company*
Lead to Cash
Service to Field Service
What could AI save you? Whether you're in Finance, Procurement, HR, or Operations—see how SAP Business AI can deliver measurable ROI for your role. Click here
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