HOW AI TRANSFORMS CUSTOMER EXPERIENCE
SAP Business AI is structured to meet you where you are and grow with you. Each stage builds on the last, so you can start small, prove value fast, and scale confidently.
Included in SAP CX Applications
Joule Base
Joule Base: Embedded AI for Customer Experience • Get started quickly and securely with minimal effort • ‘Out of the Box’ AI functionality embedded in SAP CX applications • No setup required—built-in AI is ready to use • Prebuilt AI features in SAP Sales, Service, Marketing, and more • Supports tasks like surfacing customer insights and guiding next actions
Joule Premium
Advanced AI for Customer Experience: Extend the AI built into your SAP CX and core applications Everything in Joule Base plus: • Advanced, configurable AI for CX scenarios
• Personalized customer journeys and engagement • Predictive insights for sales, service, and marketing • Enhanced automation across CX workflows • Contextual recommendations powered by Joule
Custom AI Solutions
Build, extend, and run custom AI solutions and agents at scale—all in one system. • Full access to AI Foundation tools to build, test, deploy and manage agents, tailored to your unique workflows • Connect SAP and non-SAP data sources with SAP Business Data Cloud • Boost productivity with comprehensive development tools
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