Every enduring brand begins with a clear foundation, shaped by purpose, discipline, and a deep respect for legacy. For The Peninsula Hotels, this brand framework serves as both direction and reference, guiding strategic decisions and creative expression with consistency and intent. It defines how the brand is experienced, recognised, and remembered, ensuring a seamless journey grounded in coherence, refinement, and precision. Each layer contributes to a brand world that is considered, authentic, and designed to endure across generations.
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THE ESSENCE of BRAND CRAFTSMANSHIP
Competitive Analysis / Market Survey
Hotel Positioning / Competitive Strategy
Research / The Story / Narrative
Brand Architecture
Experience & Guest Journey Pull-Through
The Mark
Brand Identity & Visual Vocabulary
Research and review of existing market and critical analysis to help understand where the ‘white space’ is for Peninsula
Strategic insights to define what differentiates your hotel from the competition
Stories of your hotel, it’s location, culture history or notable individuals that act as inspiration to inform your brand architecture
How you will define your brand: – Brand Promise – Brand Personality – Brand Pillars – Brand Attributes – Positioning Statement
Tangible examples of how your brand will be felt at each point of the guest journey
A signature moment within the guest experience
How you will represent your brand graphically across your logo, naming, signage, graphic icon, artwork, and visual devices
BRAND VISION
BRAND CONCEPT
360° GUEST JOURNEY / EXPERIENCE
ELEGANCE IS OUR JOURNEY
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