A HOT WHEELS HELPING HAND
Region 2 Collects 23,000+ Hot Wheels For St. Jude What started as an idea to help children in need has turned into an ongoing Region 2 Team Up Community Challenge effort that benefits St. Jude Children’s Research Hospital. Last year, associates from our Kentucky, Arkansas and Oklahoma teams combined to collect more than 23,000 Hot Wheels cars that were donated to St. Jude. The event was such a success that Region 2 customers got involved, with associates outside the region also pitching in. “The idea started several years ago,” recalls Region 2 Vice President MIKE MONIN. “When we did the St. Jude check donation, (Louisville operations manager) JIMMY HOSKINS was one of the people representing our region. He came back with an idea that when we do Team Up events, let’s team up for St. Jude. DUSTY BARROW and ALICE CRABTREE of our corporate team helped determine what St. Jude had the greatest need for. In 2022 it was Play-Doh, and we got customers involved with that. The next thing they said was Hot Wheels, and it grew from there.” About 300 total associates participated in the collection, as well as about 200 people representing 50 customers. “When you get more than 500 people who in some way heard the message and decided to participate, that’s the number that makes a difference,” Mike explains. “It’s not about the number of Hot Wheels. It’s like the old Danny
Scan this QR code to see the impact of Region 2’s Hot Wheels donation to St. Jude.
Thomas quote, ‘I’d rather have $1 from a million people than $1 million from one person.’ Why? Because you get more people involved. The more people you have involved, the more the message grows, and even more people get involved.” The momentum of the Hot Wheels project has spurred Region 2’s idea for 2024 – collecting Barbie dolls for St. Jude. “That’s our new mission,” Mike says. “We’re going to see how many Barbies we can collect, and more importantly, how many people we can get involved.” Thank you to our Region 2 teams for your Team Up efforts, as well as associates throughout our network who made a difference in 2023! T m
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