T-shirts: The Ultimate Guide


A Lasting Impact

• T-shirts have evolved from underwear, that’s right, underwear. Today, t-shirts are one of the most common forms of clothing around the world. • For our purposes, we want to take a look at how t-shirts become an effective piece of a marketing strategy. Branded t-shirts are not only effective but are an affordable means to build brand engagement, recognition and exposure. Putting your brand on a t-shirt is essentially like creating a walking billboard, that is, if it gets worn.

Versatility Here are a variety of simple ways businesses use branded t-shirts. • Lead Generation – Incentive for signing- up for newsletter • Customer or Partner Thank-You Quality = Results • Choosing a quality t-shirt maximizes ROI by accomplishing two things: 1. Boosts satisfaction and comfort of the recipient. 2. Increases the number of impressions your brand receives.

• Brand Activation/Re-branding • Employee Uniforms • Branded Retail Merchandise • Reward for engagement on Social Media

• Hand-out at tradeshow/sales meeting • Special events/initiatives – Company Picnics, 5K’s, Mergers, etc.

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