The Business Review December 2022

A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

THE BUSINESS REVIEW THE CHAMBER OF MEDFORD & JACKSON COUNTY

DECEMBER 2022

The Benefits of Shopping Locally & Supporting Independent Retailers

CONTENTS DECEMBER 2022 | VOLUME 22 | ISSUE 11

LEADERSHIP MATTERS 4 A Letter from the Editor CHAMBER UPDATES 6 The Chamber of Medford & Jackson County Serves, Supports & Represents Local Businesses 8 The Chamber of Medford & Jackson County: A Catalyst, Convener, and Champion CHAMBER UPDATES 10 The Benefits of Shopping Locally & Supporting Independent Retailers 12 Spreading Holiday Cheer: The Chamber of Medford & Jackson County Hosts Thank You Reception PROVIDING NETWORKING OPPORTUNITIES 14 Discovering the Importance of Collaboration Between Colleges, Businesses and the Community at The Chamber of Medford & Jackson County Forum CREATING A STRONG ECONOMY 16 Grant Funds Still Available for Fire Hardening Improvements of Homes, Businesses Damaged in 2022 Wildfires PROMOTING THE COMMUNITY 18 Local Golf Pro Wins Coveted Patriot Award 22 New Legislation Introduced to Ban Hedge Fund Ownership of Residential Housing 26 $42 Million to Support Oregonians’ Health Care and Supportive Services LOCAL SPOTLIGHT 30 Wildfire Response Brings Kudos 34 Medford Program Aims to Address Strain on Local Emergency Services 38 The 2023 Oregon Fringe Festival

26 18

40 Staff Highlight: T.J. Holmes RENEWING & NEW MEMBERS

The Business Review | December 2022

Promote. Promoting the community. Create. Creating a strong local economy. Connect. Providing networking opportunities. Represent. Representing business issues. Our Strategic Objectives

Meet the Editorial Staff

Eli Matthews President & CEO eli@medfordchamber.com 541-608-8526

Irmes Dagba-Craven Vice President, Communications & Programs irmes@medfordchamber.com 541-608-8534

Kira Zavala Director of Business

Development & Partnerships kira@medfordchamber.com 541-608-8522

Cathy Watt Office Administrator cathy@medfordchamber.com 541-608-8515

The Chamber of Medford & Jackson County 101 E 8th St, Medford, OR 97501 (541) 779-4847 • medfordchamber.com

medfordchamber.com

December 2022 | The Business Review

LEADERSHIP MATTERS A LETTER FROM THE EDITOR

A nother year has come and gone, and now is a time for reflection. At The Chamber, we have much to be grateful for this year. We launched a new festival, connected with numerous businesses and individuals in our community, and spread the message of the Rogue Valley to locals and visitors alike. As we look toward 2023, we are excited for the next event held by the Young Professionals Network. It will be a Monte Carlo Casino Night on January 21, 2023, at the Rogue Valley Country Club. The event will raise funds for Community Works, Girls Scouts of Oregon & Southwest Washington, and Youth 71Five Ministries, which provide assistance to families in our community. There are sponsorship opportunities available and you may purchase tickets on The Chamber website. Registration includes two drinks per person, hors d’oeuvres, raffle tickets, and casino-style games. This month’s Forum was held on December 12th, sponsored by Cow Creek Band of Umpqua Tribe of Indians and featured speaker Dr. Randy Weber, president of Rogue Community College (RCC). He spoke about the current state of RCC, future plans, and upcoming community partnerships. The next Forum will be on January 9, 2023, at the Rogue Valley Country Club, with U.S. Bank as the sponsor. Tickets are available on our website. Additionally, The Chamber launched our Small Business Season campaign to support local businesses. We have discounts and coupons from businesses in the community and encourage people to shop, eat and support locals during the holiday season and beyond. Because when we help small businesses thrive, we are supporting our friends and neighbors, helping with job creation, and building a stronger economy. The Chamber is looking forward to 2023 and all the opportunities the new year holds. We are grateful for 2022 and for watching our business community grow. The Rogue Valley has a charm that attracts people to live and visit here year after year. It is our joy to share that spark and help our area flourish.

Yours in succcess,

Irmes Dagba-Craven Editor in Chief/Vice President of Communications & Programs The Chamber of Medford & Jackson County

The Business Review | December 2022

December 2022 | The Business Review

CHAMBER UPDATES

The Chamber of Medford & Jackson County Serves, Supports & Represents Local Businesses At The Chamber of Medford & Jackson County, we serve over 1,200 small and large companies. It is our goal to inspire and develop growth in our region by supporting local businesses.

“Chamber of Commerce Week” was held in September — a time when we recognize the work of Chambers across the nation and how they help businesses of all sizes. Here in Jackson County, The Chamber serves the local business community by adhering to four strategic objectives: By living locally and helping businesses succeed, we strengthen our community and work together to build a more prosperous future.

Who The Chamber Serves The Chamber is a Catalyst, Convener and Champion for all businesses. We help businesses

The Business Review | December 2022

of all sizes — from solopreneurs to major employers with hundreds of employees.

The Chamber works with a variety of industries. Industries as varied as healthcare and construction, travel and tourism, and education. We support all our community businesses as the economic driver of our region. Benefits of Chamber Membership Everyone at The Chamber is motivated by our desire to help business thrive. If you are a member, you enjoy numerous benefits. With a Chamber membership, you may promote your business through our social platforms and receive referrals from fellow members; attend a variety of networking events; become more active in the business community; represent businesses through political action; and stay informed about what is happening in the community. As a Chamber member, there are plenty of ways to participate in Chamber activities.

The Chamber hosts a variety of programs and events throughout the year, which include but are not limited to Greeters, Forum, Young Professionals Network, and the Leadership Program.

Members could also join one of our action teams and become an advocate for other businesses in the community. Businesses are the foundation of a strong community. Because no matter the size of the business, these companies are owned by our friends, family and neighbors. When we help businesses grow and succeed, we all succeed.

December 2022 | The Business Review

CHAMBER UPDATES

THE CHAMBER OF MEDFORD & JACKSON COUNTY: A Catalyst, Convener, and Champion Contributed

And sometimes, they need an organization that will fight for what they believe. They need a Champion. The Chamber of Medford Jackson County is more than helping businesses succeed; we are that cat- alyst, that convener, and yes, that very champion. The Chamber Connects the business commu- nity through networking events and programs aimed to help keep our members informed and involved. Another one of the Chamber’s Strategic Ob - jectives is to Promote Medford as the destina- tion of excellence. To that end, we make it our core mission to promote local businesses, and

Jackson County, Oregon is a beautiful place. It is filled with cities, small and large. Talented and creative people. Fueled by agriculture, national leading health care, large public corporations, manufacturing, technology, tourism, and entrepreneurs running small and medium-sized businesses. To create the fabric of community success, one needs direction and motivation. One needs someone standing beside them while one drives to achieve their goals. They need a Catalyst. To create opportunity, they need help bringing together a community that works as one. They need a Convener.

Click to watch our latest video.

The Business Review | December 2022

tourism through Travel Medford, the largest Destination Marketing Organization (DMO) in Southern Oregon Travel Medford, in partnership with the City of Medford, has been promoting Medford’s pride and beauty for many years now. Agritourism, restaurants, wineries, breweries, attractions, local events, conventions, and sports tournament events, abound in Medford and the Rogue Valley. The Travel Medford team is working year-round to promote them all, creating an economic engine for many of our members. The Chamber also diversifies itself from many other Chambers nationwide by acting and speaking on behalf of businesses, especially in an official capacity. We travel to Oregon’s state capitol each full legislative session to repre- sent Southern Oregon’s business issues. Our Chamber’s pro-business agenda is discussed with legislative leaders in Salem to ensure a

vibrant future. With many of our members busy running their businesses, we monitor all legislations proposed at the local, state, and federal levels. We also have a Legislative Action Team that reviews important business issues. They recom- mend, to the Chamber Board of Directors, when to weigh in or not when critical to business suc- cess. Our political action committee also known as the Chamber PAC comprises an independent Board of Trustees dedicated to supporting and advocating for pro-business candidates regard- less of party affiliation. Thank you to BBSI for making this video pos- sible and helping us shine the light on The Chamber’s mission and objectives. For more information, visit medfordchamber.com and learn more about how to get involved. n

December 2022 | The Business Review

CHAMBER UPDATES

The Benefits of Shopping Locally & Supporting Independent Retailers P eople are often encouraged to shop small and support local businesses. While consumers may shop locally to support businesses run by their family, friends or neighbors, there is also a tangible economic benefit to doing so.

and help downtown Medford become a destination for unique goods and services,” said EJ McManus, DMA board president. After the pandemic, McManus explained there has been a significant effort to create more foot traffic downtown. One way DMA has brought more people to the downtown area was by reviving Medford’s Third Friday series. “We wanted events that built connections,” he said. And with support from Travel Medford and the city, DMA has been able to utilize and secure resources to make that happen. “After bringing back Third Friday, downtown has become livelier, which results in more visibility of our small businesses.” For Branson, she has noticed that people are eager to support local retailers. She believes that is due in part to people wanting to shop from a business they have a genuine connection with. “I focus on creating authentic relationships with people, and I think that keeps them coming back,” Branson said. Increased visibility will also draw more attention — and customers — to these businesses. The financial impact of shopping locally is well-documented, and has a ripple effect throughout the community. According to an economic impact analysis by the American

Small, independent businesses invest in their local economies. They are more likely to purchase goods and services from local suppliers and distributors, to hire a local workforce, and do business with local financial institutions. These factors add up to a larger multiplier for every dollar spent by that small business. This is especially true for Serena Branson, licensed massage therapist and owner of Stasis Massage in Medford. “It means everything when people shop small,” according to Branson. “When customers support my business, I’m able to support other businesses.” One of the ways Branson does this is by carrying items made by other local artisans. Locally, there has been a strong effort to support independent retailers. The Downtown Medford Association (DMA) has been working to create excitement about the downtown area, and ensure both the businesses and consumers have a positive experience. “We want our stakeholders and businesses to be successful,

The Business Review | December 2022

Independent Business Alliance, 48% of each purchase at local businesses was recirculated locally, compared to less than 14% of purchases at chain stores. Small, independent stores return more than three times as much money per dollar of sales to the local economy than chain competitors. This means shopping at independent retailers creates more revenue for local businesses and more local jobs. Comparatively, shopping online from large retailers located elsewhere creates almost no local economic benefit. “When you shop locally, you’re not just supporting a business, you’re giving back to the community.” - Serena Branson

As Medford continues to evolve, there are more opportunities for small businesses. For McManus and DMA, education is a key component of what comes next. “We want to educate business owners and let them know there is support and programs available to them,” he said. Additionally, hosting more events downtown has already helped immensely. It has created excitement among the merchants and locals. “As DMA grows, our ability to provide merchants with programs and events is a significant focus of our future efforts. Part of seeing our downtown as a destination is by supporting small businesses,” said McManus. By purchasing local goods and supporting independent retailers, money stays in the community and has a greater economic impact. This leads to job creation, and a positive economic impact throughout the community. “When you shop locally, you’re not just supporting a business, you’re giving back to the community,” said Branson. “You’re allowing that business to support other businesses and their families.” n

December 2022 | The Business Review

CHAMBER UPDATES

CHAMBER UPDATE

Spreading Holiday Cheer: The Chamber of Medford & Jackson County Hosts Thank You Reception T he holidays are a time of joy, gratitude and celebration, and this was on full at display at The Chamber this month. friends shared hugs and smiles, and laughter permeated above all else. Holiday cheer emanated from every corner as people gathered around the tables to engage with their friends and neighbors.

On the evening of December 9th, The Chamber shared its appreciation by hosting a holiday-themed thank you reception. The halls of the office were decked in jolly holiday finery, including a tall, beautifully-lit Christmas tree. From there, guests were greeted by the Chamber staff, fellow community members and business owners. In the conference room, there was a large grazing table filled with a cornucopia of delicious hors d’oeuvres, and another table with wine from Roxy Ann Winery. From the moment the event began to when it ended, joy filled The Chamber office. Acquaintances swapped stories,

The Chamber hosted this gathering as a thank you to its members, because local businesses and entrepreneurs are the bedrock of the community. The Chamber is grateful to work on behalf of the community and its businesses. These companies — and the people who run them and work at them — create the spark which makes the Rogue Valley unique. The Chamber is blessed to have a business community dedicated to improve its local economy, and help the community thrive. It is an honor to serve local businesses — large and small — each and every day. n

The Business Review | December 2022

Join us to enjoy these exclusive member benefits:

Promote: Leverage Chamber communications to promote your business, and enjoy referrals from fellow members.

Connect: Connect with the business community through a variety of networking events hosted by The Chamber, as well as through our weekly newsletter, website, and social media.

Represent: Be a part of the active business voice of The Chamber & be represented by a full time lobbyist.

Create: Raise your profile in the business community through your membership with The Chamber by participating in an Action Team or committee.

Let’s connect

Give us a call, send us an email or drop by our office. 541-779-4847 business@medfordchamber.com The Chamber of Medford & Jackson County 101 E. 8th St. Medford, OR 97501 medfordchamber.com

December 2022 | The Business Review

PROVIDING NETWORKING OPPORTUNITIES

Discovering the Importance of Collaboration Between Colleges, Businesses and the Community at The Chamber of Medford & Jackson County Forum Forum with Dr. Randy Weber, President of Rogue Community College Sponsored by: Cow Creek Band of Umpqua Tribe of Indians D uring the December Forum, Dr. Randy Weber, president of Rogue Community College, spoke about the relationship between colleges and the community, and how that unique bond is what drew him to Southern Oregon.

Relocating from the Midwest, Dr. Weber was impressed by the collaboration he saw between the local colleges and the Rogue Valley as a whole. “There was a true bond,” he said, “and that helps both the college and the community thrive.” Dr. Weber explained that the mission of Rogue Community College (RCC) — to transform lives through education — includes meeting a variety of needs among students who come from varying backgrounds. “Our average student is in their mid-twenties, and usually working 20 or more hours a week or taking care of their family while in school,” he explained. Unfortunately, Oregon has a high attrition rate in high school, with many ninth graders not graduating. But Dr. Weber believes that an education pays lifelong dividends, where one will make more money and be less likely to face unemployment. “I want our students to earn a living wage and help rebuild the middle class,” he said, adding that 80% of good jobs require some form of post-secondary education. Dr. Weber then addressed a comment he hears often, that “college is not for everyone.” “I think we must reframe our approach,” he said. “A baccalaureate may not be for everyone, but there is also skills training and learning a trade.” To meet this demand, a major part of what RCC offers is Career and Technical Education and workforce training.

At RCC, Dr. Weber explained enrollment has been steadily declining over the past decade, but they are regaining on-campus enrollment that migrated online during the pandemic. “We’ve had a 6.9% increase in enrollment over last year,” he said. Moving forward, Dr. Weber has specific goals in mind for RCC. He wants to provide better access to education and increase student success. With the former, he hopes that partnerships at the K-12 level and more dual credits for high school students will encourage them to continue their education. Additionally, he wants to create enhanced guided pathways and help meet students’ basic needs, to help boost their success. RCC also wants to help students start their education journey sooner and complete a degree program more swiftly. When students are working and caring for their families in addition to attending school, time becomes an important factor. “I believe education is how we will rebuild the middle class,” he said. “We want to inspire, strengthen and transform by partnering with local businesses and the community. n

The Business Review | December 2022

NEXT STOP: OAKLEAF RV STORAGE

There’s nothing like exploring the world in your RV. But sooner or later, wanderlust needs a place to park when you’re back in the real world. Here in the Rogue Valley, that place is Oakleaf RV Storage. This brand-new facility provides 24-hour video security and password-gated access. Each spot includes a 30 amp plugin, and there’s an easy-to-use on site service station providing water, air, and waste dump. And you can access your home-away-from-home 24/7. When the journey is over, we’ll be here.

oakleafrvstorage.com

We are a company of doers. Problem-solvers. Trailblazers. We are welcoming. Engaging. Friendly. Informative. We’re haulers in polo shirts, mechanics with power tools and customer service staff who are always happy to lend a hand. We embrace the power of service and champion the environment. When you’re a customer, you’re part of our family. Waste disposal. Recycling. CNG fuel. Shredding. Compost. WE ARE ROGUE. And we’re proud to be part of the community we’ve called home for over 80 years.

roguedisposal.com

December 2022 | The Business Review

CREATING A STRONG ECONOMY

Grant Funds Still Available for Fire Hardening Improvements of Homes, Businesses Damaged in 2022 Wildfires Medford, OR | December 2, 2022 | Press Release P eople who own a home – including a manufactured home – or business that was damaged or destroyed by the 2020 Oregon wildfires can receive money for Fire hardening is an important tool to help make homes more resistant to fire. Fire hardening includes actions that can be taken to make a home or business more resistant to damage from a wildfire, such as using materials for siding and roofing that resist ignition during a wildfire, installing fire-resistant windows to protect openings, or using attic

using more fire-resistant methods and materials when they rebuild. Those who have already rebuilt also qualify for reimbursement. Earlier this year, Jackson County partnered with the Oregon Building Codes Division to launch a grant program to help owners of homes and businesses rebuild after the 2020 wildfires. While the program has been successful in providing over $700,000 in grants so far, there is still plenty of money left for those that have an eligible reimbursement claim for fire hardening work done. The program is available to residents in the burn areas of the South Obenchain and Almeda fires, including those burn areas within the city limits of Phoenix and Talent. The grants apply to fire hardening work completed since the wildfires once the home or business receives a certificate of occupancy or completion. Owners also do not have to be the original owner, and the grant can be retroactive for work that already received a certificate of occupancy or completion but did not apply for the grant previously. “Besides ensuring your property has a defensible space clear of combustible brush and vegetation, fire hardening can help to better protect your home or business from fire dangers,” said Ted Zuk, Development Services Director and Building Official for Jackson County.

ventilation devices that help reduce ember intrusion. “These improvements are particularly effective at preventing ignition from embers, which can travel great distances from wildfires,” said Alana Cox, administrator of the Oregon Building Codes Division. “We hope this program will help people affected by the wildfires build back more fire-resistant communities.” To qualify for the program, a person must own a home or business that was damaged or destroyed in the 2020 Oregon wildfires. Even if someone purchased a building in the damaged areas after the fires, they may still be eligible to receive funds for rebuilding. There is a menu of fire hardening improvements, including more fire-resistant roofs, siding, and windows, that qualify for grant money (see table below). Once one or more qualifying improvements have been completed, an eligible applicant can receive grant money through the Jackson County Development Services Department.

The Business Review | December 2022

The following improvements will be incentivized by the program, and the listed incentive amounts will be disbursed to eligible applicants once they complete qualifying fire hardening improvements.

To learn more and apply online you can: • Visit the Building Codes Division or Jackson County’s website. • In person and over the counter at our Wildfire Resiliency Permit Center at 808 West Main Street Medford, between 8:00 am and 4:00 pm.

General info and/or paper application can be requested here , or by calling the WRPC at 541-774-1034. n

December 2022 | The Business Review

PROMOTING THE COMMUNITY

Local Golf Pro Wins Coveted Patriot Award By Emily Hunter | December 13, 2022 | Travel Medford M aking waves in the golf community for over 16 years, Vince Domenzain was recently honored with the prestigious 2022 Patriot Award. He was chosen by

his peers from the Oregon chapter and the Pacific Northwest Section PGA. Originated in 2008, PGA (Professional Golfer’s Association ), bestows the award towards a PGA Professional who personifies patriotism through the game of golf, and demonstrates unwavering commitment and dedication to the men and women who have valiantly served and protected the United States of America. Domenzain is the first person to host the PGA HOPE (Helping Our Patriots Everywhere) program in the Pacific Northwest Section. Cultivating inspirational culture and fostering events, the course he helps manage at Stone Ridge Golf Club has become legendary to say the least. Stone Ridge Golf Club is both the locals and tourists favorite, but you don’t have to take their word for it. The course was recognized as the “Best Value Golf Course” by Golf Digest, and has been voted as one of the top courses in the Mail Tribune’s “Best of the Best” contest by locals all throughout the valley. With hopes to the year 2024, Stone Ridge Golf Club will also soon be home to the first Top Tracer in the valley. Celebrating, appreciating and providing resources to those who have served has always been a core value to Domenzain. His father was a proud World War ll Veteran, and his son serves as a 31K, Military Working Dog Handler in the Army. Vince works closely with the local VA, ensuring that veterans have access to their golf course as a resource for therapy and stress relief. Vince is part of the original group of professionals that

Vince Domenzain (left) works with Ruben on his swing while in his track chair at Stone Ridge Golf Club.

coming into its 11th year, the tournament is one of the largest in southern Oregon. Vince also works closely with David’s Chair, and Stone Ridge Golf Club hosts their annual Charity Golf Tournament , now coming

have completed the Pacific Northwest Section PGA HOPE program training - the flagship

military program introducing golf to Veterans and Active Duty Military to enhance their physical, mental, social and emotional well-being. In addition to training, Vince has helped foster specific events and resources to make Stone Ridge

into its second year. In addition to events, Stone Ridge Golf Club is also the current

host to the Southern Oregon Veterans Golf Association, providing them a home base to play along with special discounts on gear. Domenzain has been highly active in

Golf Club an accessible championship course. Held in May, or National Military Appreciation Month, the annual Southern Oregon Military Appreciation Tournament was spearheaded and launched at Stone Ridge Golf Club. Now

the sports and golf communities, as well as the community of southern Oregon at large. He has been an active and vital member of the

Southern Oregon Sports Commission (SOSC) , focusing on the advocation of sports, event procurement and venue

The Business Review | December 2022

(Above) Vince Domenzain (second from right) poses after playing in the annual David’s Chair Tournament at Stone Ridge Golf Club. Domenzain won the coveted 2022 Patriot Award for his commitment to veterans. (Below) Vince Domenzain and Ruben pose out at Stone Ridge Golf Club.

development throughout the Rogue Valley. Marketing the area regionally and nationally in partnership with Travel Medford, Domenzain is also an active member in the Tourism Council (TMTC). Charged with promoting the area as a premier destination, Domenzain’s work with the other council members offers travel and hospitality expertise, support, counsel, and direction to Travel Medford, and to the Board of Directors of The Chamber of Medford & Jackson County. From extensions throughout the community back to home base, it is no wonder why Domenzain is the recipient of the PGA Patriot Award. With Stone Ridge Golf Club a mere two miles from the Eagle Point National VA Cemetery, and a couple miles from the White City VA Rehabilitation Facility, Vince extends his work with the sole desire to help and honor those who have served. n

December 2022 | The Business Review

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The Business Review | December 2022

December 2022 | The Business Review

REPRESENTING BUSINESS ISSUES

New Legislation Introduced to Ban Hedge Fund Ownership of Residential Housing Wall Street control of large portions of housing markets across America drives up rents, limits homeownership opportunities

Washington, D.C. | November 30, 2022 | Press Release A s our nation continues to face a crisis of housing affordability, Oregon’s U.S. Senator Jeff Merkley introduced the End Hedge Fund Control of American Homes Act, a piece of legislation aimed at ending Wall Street ownership of residential housing. While aspects of the housing crisis— including a supply shortage—will take years to remedy, others can be addressed immediately, including a ban on hedge funds and private equity firms owning and controlling large parts of the American housing market, and in turn dedicate revenue from this bill for down payment assistance to homebuyers. “Everyone should have a safe, affordable place to call home,” said Senator Merkley. “In every corner of the country, giant financial corporations are buying up housing and driving up both rents and home prices. They’re pouring fuel on the fire of the affordable housing crisis that so many of our communities are facing, leaving working families behind. The housing in our neighborhoods should be homes for people, not profit centers for Wall Street. It’s time for Congress to put in place commonsense guardrails that ensure all families have a fair chance to buy or rent a home in their community at a price they can afford.” Following the 2008 housing crisis, large private equity firms and hedge funds bought substantial portfolios of foreclosed homes as an investment opportunity. The federal government enabled this growth through bulk sales of federally-backed mortgages and foreclosed properties. This decision excluded ordinary families, and mission- driven non-profits from buying these homes and returning them to families in need of stable housing. Large scale hedge fund investors are accelerating their harmful takeovers in recent years. Data from 2021 show the fastest year over year increase in hedge fund home purchases in 16 years. For example, in 2021, large hedge fund investors bought 42.8 percent of homes for sale in the Atlanta metro area and 38.8 percent of homes in the Phoenix area.

To meet investor’s return expectations, hedge funds and other investors maximize profits by imposing high rent increases, inflating fees, and delaying home maintenance and improvements, which diminishes the quality of housing over time. A 2018 study of foreclosed homes in Atlanta found that hedge funds and investors were 68 percent more likely than small landlords to file for evictions, even after controlling for property, tenant, and neighborhood characteristics. A recent House Financial Services Committee Report found that predatory hedge fund investors targeted homes in neighborhoods with significantly larger Black populations “In every corner of the country, giant financial corporations are buying up housing and driving up both rents and home prices. They’re pouring fuel on the fire of the affordable housing crisis that so many of our communities are facing, leaving working families behind". - Senator Jeff Merkley

The Business Review | December 2022

and approximately 30% more single mothers than the national average, with 12.9% of households headed by single women with children under 18. In order to meet Americans’ housing needs and root out systemic inequities in the housing market, the End Hedge Fund Control of American Homes Act bans hedge funds and private equity investors from owning large numbers of homes by establishing a $20,000 federal tax penalty for each single family home owned by a single company and its affiliates over 100 homes. The bill allows companies with large portfolios to sell homes over several years to come into compliance so there’s an orderly exit, and includes incentives to make sure buyers of divested homes are ordinary people who will live in the home. The tax penalties collected will be used to provide down payment assistance to homebuyers. “We support Senator Merkley’s proposal to address the impact of large investors in the housing market. Often, these firms concentrate their purchases in communities of color, limiting first-time homebuyer opportunities to families that already face discrimination in the marketplace. The transfer of the tax revenues to downpayment assistance programs further enhances the value of this bill,” said Doug Ryan Vice President, Policy & Applied Research, Prosperity Now. “In addition to helping curb the consolidation of single family homeownership by Wall Street firms, this legislation would go a long way in helping prospective first time homeowners by providing the means for down payment assistance. Additionally, limiting concentration in rental housing will likely result in lower rent increases for tenants, which is crucial in this time of great economic uncertainty,”

said Chris Noble, Esq., Senior Policy Coordinator for the Private Equity Stakeholder Project. “Everyone deserves a safe, stable, and affordable place to call home. Private equity firms, however, have instead devised a business model that prioritizes profits over people, regardless of the economic consequences that fall on our communities. The presence of private equity firms engaging in the housing market is one of the most concerning threats to financial stability among Oregonian families, especially for renters, prospective homebuyers, and Oregonians living on low or fixed incomes. This bold piece of legislation will help change the tide of our national housing market and will protect families from predatory investment practices that contribute to our ongoing housing and affordability crises here in Oregon and in other communities across the country,” said Loren Naldoza, Legislative & Communications Manager with Neighborhood Partnerships. Senator Merkley has kept a steady drumbeat on the need for federal action to meet the Americans’ housing needs and to root out systemic inequities in the housing market. That work has included urging the Federal Financial Institutions Examination Council to work with the housing appraisal industry to address disparities in home valuations for communities of color; and pushing Senate leaders to deliver critical housing assistance to Oregonians struggling to find shelter in the wake of last year’s catastrophic wildfires. Final bill text can be found here. A bill summary can be found here. n

December 2022 | The Business Review

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The Business Review | December 2022

December 2022 | The Business Review

REPRESENTING BUSINESS ISSUES

$42 Million to Support Oregonians’ Health Care and Supportive Services

Washington, D.C. | December 2022 | Press Release O regon’s U.S. Senators Jeff Merkley and Ron Wyden announced that Oregon is receiving and Prevention (CDC) to improve critical public health infrastructure serving Oregonians and

The CDC’s Strengthening U.S. Public Health Infrastructure, Workforce, and Data Systems grant, which is funded in part by the American Rescue Plan Act, supports critical public health infrastructure needs across the United States

$39,664,611 from the Centers for Disease Control

by ensuring that communities have the people, services, and systems needed to promote and protect health. Recipients and awards of this program can be found below: ■ Oregon Health Authority, Public

$2,347,258 from the U.S. Department of Housing and Urban Development (HUD) to support the housing needs of people living with HIV/AIDS.

“It’s vital that patients and their families receive timely, quality care and crucial wraparound supports,” said Merkley. “This funding from the CDC and HUD will provide immense benefits to Oregonians by investing in both health care infrastructure and supporting housing needs—ensuring Oregonians can continue getting the care they require.” “These federal investments in public health and in housing for Oregonians living with HIV/AIDS are both timely and essential for quality of life in our state,” Wyden said. “Keeping Oregonians healthy with access to the care and the housing they need must always be a top priority, and I’ll keep battling for those funds in every part of the state.”

Health Division: $30,571,393 Multnomah County Health Department: $9,093,218 HUD’s Housing Opportunities for Persons with AIDS (HOPWA) Program supports the housing needs of people living with HIV/AIDS and makes grants to local communities, States, and nonprofit organizations for projects that benefit low-income persons living with HIV/AIDS and their families. Recipients and awards of this program can be found below: ■ Oregon Health Authority: $1,299,154 ■ Cascade AIDS Project: $1,048,104. n

The Business Review | December 2022

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December 2022 | The Business Review

Remember these three simple words

Catalyst. Convener. Champion. At The Chamber of Medford & Jackson County, our mission is to create a stronger local economy. Over 1,200 small and large businesses collectively work to achieve this goal by promoting the community, providing networking opportunities, and representing local businesses through lobbying and political actions. The Chamber seeks to create a hub where big ideas flow, movers and shakers congregate, and where local entrepreneurs are empowered. We are proud to be the Catalyst, Convener, and Champion of economic growth in Medford & Jackson County, and are the number one business resource citizens look to in the community.

The Chamber of Medford & Jackson County 101 E. 8th St. Medford, OR 97501

The Business Review | December 2022

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December 2022 | The Business Review

LOCAL SPOTLIGHT

Wildfire Response Brings Kudos By Vickie Aldous | December 10, 2022 | Mail Tribune W hen people fled the fast-moving Almeda Fire in 2020, many left behind their prescriptions, dentures, wheelchairs and other medical essentials. “You’ve left your home, and it either burned down or you can’t get back in for several days,” Dr. Richard Williams said. “Most people need a toothbrush and basic supplies, but if you’re a patient with diabetes who needs insulin, or you don’t have your high blood pressure medication or you lost your oxygen, you aren’t just concerned about your home. It becomes an issue of basic health and survival.” Two local organizations that manage Oregon Health Plan benefits for about 80,000 Jackson County residents quickly stepped in to help. AllCare Health and Jackson Care Connect were able to overlay fire evacuation maps with information they had about OHP recipients’ addresses. The resulting data showed who had likely fled the fire and needed help. Both organizations authorized prescription refills and helped replace medical equipment. OHP, like most private insurance plans, doesn’t usually let people refill prescriptions early. “Normally, it would be too early to get a refill. But if your medications burn up, you need a refill. We could predict they would need it, and it was obviously important,” said Williams, a practicing physician and executive vice president of AllCare Health. With the Rogue Valley now in the recovery phase from the Almeda Fire that burned 2,600 homes and businesses and killed three people, Williams interviewed people from throughout AllCare Health to chronicle the organization’s efforts that ranged from getting people new medicine to sheltering survivors in hotels. His resulting article — “ Wildfire Response and Recovery: The Importance of Coordinated Care and Social Support” — was recently published in Catalyst, a journal from the publishers of the

prestigious New England Journal of Medicine. Catalyst highlights innovative approaches in health care. While his article focused on AllCare Health’s efforts, Jackson Care Connect followed a similar track to help its OHP members. Both AllCare Health and Jackson Care Connect are quick to point out they were able to aid so many people because of partnerships they forged over the years with other community groups. They manage physical, mental and dental health benefits and also connect patients to social services and other support that can improve people’s health while controlling health care spending. It’s part of Oregon’s unique strategy of coordinated care Top: AllCare Health’s efforts to help Almeda Fire evacuees in 2020 included setting up a temporary food bank. Bottom: AllCare Health consoled kids who escaped from the 2020 Almeda Fire with toys distributed through a pop-up food bank. [Photo by Justin Briggs courtesy of AllCare Health]

The Business Review | December 2022

for low-income babies, kids and adults who get Medicaid health insurance. “The work that we do at Jackson Care Connect is really rooted in the community and our partnerships. Those partnerships run deep. Just after the fire, many organizations leapt into action,” Jackson Care Connect Director of Clinical Integration Janet Holland said. The Almeda Fire destroyed the homes of thousands of people and forced tens of thousands of residents to evacuate. Using mapping technology, AllCare Health initially identified 8,300 affected members, including about 700 elderly people, 700 disabled people and 51 pregnant women. Information technology workers forwarded the information to other staff, who started calling members about their needs. A few days after the fire, the count of members living in a fire zone or evacuation zone grew to 9,630, according to the article by Williams. AllCare Health coordinated ReadyRide, its nonemergency medical transport partner, to help evacuate people and drive survivors to shelters. It also paid for ReadyRide to evacuate an assisted living facility, the article said. AllCare Health arranged mental health care for vulnerable evacuees and used its network of interpreters — who usually translate for patients during medical visits —

to serve people visiting community food banks. The organization also set up its own temporary food bank with food, hygiene supplies and even toys. Workers collected dental supplies from local dentists and delivered them to shelters. They streamlined the process to replace dentures, allowing survivors to keep eating and maintain their health, the article said. Jackson Care Connect used mapping to identify 3,559 members who were living in areas directly affected by the fire, not broader evacuation zones. It provided rides through its Translink transportation partner, authorized early prescription refills, paid for hospital stays for medically fragile survivors and replaced phones and medical equipment like glucose monitors and blood pressure cuffs, according to the organization. Jackson Care Connect made large donations to community organizations helping survivors, funded hotel stays for 300 people, sent staff to a mass evacuation shelter at the Jackson County Expo and helped connect people who wanted to help with survivors who needed help, the organization said. “We had a person say, ‘Hey, I know that there were a lot of cars destroyed in the fire. I have a car I’d like to donate.’ Our staff were able to connect that car with a family that

Map of 2020 Almeda Fire on 09/17/2020

December 2022 | The Business Review

desperately needed a car because they had lost theirs,” Holland said. (Continued on page 32). Jackson Care Connect and AllCare Health have continued to help members during the fire recovery, also because of yearly wildfires and smoke that plague the region. This year, their efforts included distributing air filters to vulnerable people. In the future, Williams said AllCare Health could use its mapping capabilities to identify medically vulnerable people who could be hurt by power shut-offs. Power companies are allowed to shut off electricity to areas

during times of extreme fire danger, such as when dry conditions combine with hot, windy weather. Wind can cause tree branches to fall into power lines and spark fires. “We can identify people on medical devices that need power. We can predict who might need a generator,” Williams said. With scientists predicting hotter weather and more wildfires, the lessons learned from the Almeda Fire will prove even more important, he said. The Almeda Fire started Sept. 8, 2020, during unusually hot September weather. Strong wind pushed it from Ashland up the Intestate 5 corridor. The fire destroyed swaths of Talent, Phoenix and rural homes before firefighters stopped it on Medford’s south outskirts. Holland said Jackson Care Connect now pays even closer attention to weather events that could threaten the health and lives of residents. “It really has increased our emphasis on how we’re going to respond to those in the future,” she said. n

AllCare Health distributed hygiene supplies, food and other necessities to Rogue Valley residents who fled the 2020 Almeda Fire. [Photo by Justin Briggs courtesy of AllCare Health]

The Business Review | December 2022

Working Together in the Rogue Valley for a Stronger Community

December 2022 | The Business Review 33 541.622.8577 • 40 S Central • Medford, Oregon 97501 • cowcreek.com

LOCAL SPOTLIGHT

Medford Program Aims to Address Strain on Local Emergency Services Medford, OR | December 7, 2022 | Press Release

T he Medford Fire Department and Mercy Flights are working together to enhance emergency service delivery in Medford through the Medford EMS Tiered Response Pilot. “This innovative program aims to improve medical services for area residents and reduce the strain on local service resources throughout the Rogue Valley, which have been exacerbated by national workforce shortages, fire season demands, and cost escalations,” said Medford Fire Chief, Eric Thompson. The program is deploying a tiered response model that includes Quick Response Units, Advanced Care Interceptors, and Mobile Integrated Health to assist 911 callers. High acuity medical emergency calls (cardiac, stroke, trauma) will continue to be a joint response between Medford Fire and Mercy Flights to ensure responsiveness to time sensitive emergencies.

Lower acuity medical emergency calls (minor illnesses) will be handled by a new Mercy Flights quick response resource equipped to triage quickly and deploy the appropriate disposition for the patient, including onsite medical attention, advanced care and transport, or follow up care management by Mercy Flights Mobile Integrated Healthcare team. “This collaborative approach addresses the ever-changing emergency service demands at no additional cost to the tax payer,” said Thompson. This program reduces the overuse of emergency services personnel and emergency rooms for non-emergency situations, allocates appropriate emergency medical resources to 911 call types, and improves quality of care for residents. n

The Business Review | December 2022

December 2022 | The Business Review

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The Business Review | December 2022

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