EXECUTIVE DIRECTORS 2 NEW ADVANCEMENTS
Derek & Stacee Weissenberger NORTH CAROLINA
Relationships Are How We Win at Melaleuca!
allowed her to mentor other new Melaleuca Members. This includes “Sharing the Five Things,” which is a set of social media guidelines Stacee uses to build a personal brand. “Dig deep and find the five things that define you the best,” she says. Here’s the quick guide: 1. What gets you out of bed in the morning? 2. What keeps you up at night? 3. What are you obsessed with? 4. What cause do you stand behind? 5. What is the thing you are best known for when people think of your name? Stacee’s “things” have expanded over the years, but her core passions haven’t changed. “For example, I love tacos, bubble baths, cooking, and sharing recipes,” she says, “and one of my main causes is anti-bullying. I’m also a mom, and even deeper than that, I’m a boy mom to three football kids.” By getting granular about who she is as a person and what she stands for, Stacee is able to connect with potential customers and business builders who truly fit her personal brand—thereby building a strong community. “People love raw and vulnerable,” she says. “It doesn’t matter if you’re not a gorgeous 25-year-old wellness influencer. Share where you are at, and you can meet others in the exact same place. Melaleuca is all about relationships. That’s how we make the world a kinder, more connected place.”
Although social media plays a significant role in Executive Director 2 Stacee Weissenberger’s business, she does not consider herself an “influencer.” “I’m a middle-aged, boring mom to three boys,” she laughs. “I don’t have to be perfect, which is why I don’t focus on curating my content to look like anyone else’s.” Stacee is unapologetically herself—meaning she shares the good, the bad, and the ugly of her life. She is never afraid to post about past traumas in order to help others who might be struggling with the pressures of day-to-day life. “I lost my mom in 2017 and that has been a driving force for me,” she says. “I also went through a cancer scare and felt extreme social anxiety during the COVID-19 pandemic. So I share authentically about overcoming grief, anxiety, and ‘doing things scared.’” These experiences have not just given Stacee the tools to help her build a successful Melaleuca business—they have also
$22,119 $162,277
LAST MONTH’S EARNINGS
LIFETIME EARNINGS
36 MARCH 2024 | MELALEUCA.COM/LIA
Consult the Annual Income Statistics on page 58 for typical results.
Made with FlippingBook - professional solution for displaying marketing and sales documents online