OREGON UPDATES
Travel Medford Celebrates National Tourism Week I n celebration of National Tourism Week, Travel Medford saw an increase in numbers over the past year during COVID. Outdoor attractions were hot for tourists trying to stay clear of the virus and Crater Lake enjoyed more than 670,500 people during 2020, many months record visitations.
is proud to highlight some of our region’s amazing assets and what drives visitors to the Rogue Valley. As we head into the summer months, Southern Oregon continues to see a strong increase in visitation and hotel occupancy, an indicator of the travel market’s rebound and tourist interest in more rural locations and outdoor activities. Medford and the Rogue Valley are an ideal for those seeking a sunny location offering outdoor recreation, wine, and a multitude of family-friendly opportunities. • Crater Lake National Park: Oregon’s only national park is the number one driver of visitors to our region and
• Rogue Valley Wine Country: The Rogue Valley’s award- winning wines are quickly growing in popularity as our region is being touted as a global wine destination. In fact, during the past decade, the Rogue Valley has increased its grape production by more than 5%, making it the highest growth region in Oregon. During May, Oregon celebrates Oregon Wine Month and its vineyards, growers, producers and makers that bring it to fruition. And during Oregon Wine Month, it’s easy for visitors to take Oregon
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The Business Review | May 2021
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