and asked them how this money could help them.” With many businesses, and the community, reeling from the effects of the pandemic, The Chamber will continue to help businesses navigate through the next steps of economic recovery. Snyder believes one of the largest challenges ahead is getting more people into the labor force. He said The Chamber will help get the message out to the schools and young people who are developing their careers. Reaching out to the next generation of workers and entrepreneurs will strengthen the business community. Matthews also sees many opportu- nities as the economy recovers from the pandemic. “But are we going to capitalize on it?” he asked. “We’re in a unique spot in that during the pandemic, people left the larger cities and came to the Rogue Valley because of our quality of life. We need to continue to invest in things that draw outside visitors, like the new aquatics center and our other outdoor adven- ture assets.” Both Matthews and Snyder envision a positive future for the local economy, but businesses and the community must remain flexible. “There’s going to be a lot of changes. Businesses had to adapt and morph their services during the pandemic, and embrace new technologies,” explained Matthews. Moving forward, he said businesses will have to continue to change quickly, and technology will play a big role in that. Additionally, Matthews noted the im- portance of a positive attitude as the community recovers from the pan- demic. “Show some extra grace and patience to others; many people and businesses have been under a lot of stress for almost two years. We need to have a mindset of how we can help them, and how we can serve others.” “I tell everyone the most important thing we can do is support our ‘mom
The Business Review from October, 1989.
and pop’ shops,” said Snyder. “For example, if you can afford to go out to dinner twice a week, do it. Show your support and make sure these businesses remain here in the future.” Matthews echoed a similar sentiment. “More than anything, people need to think about how and where they spend their resources. Are we supporting our local merchants? It’s important our resources stay local as much as possible.” However, one thing that has not changed in the 102 years of The Chamber’s existence, is how it works in harmony with the people of the community.
Snyder noted how deeply involved the community is with The Chamber. “We’re made up of about 90% volunteers,” he said. “These are local business and community leaders that dedicate resources and time so they can help other businesses in our region. This work is done by volunteers — people born and raised here, who love Southern Oregon, and want to help.” Reflecting on The Chamber’s work, Matthews said it has been an incredible journey. “I am honored to know and be part of an organization fighting on business’ behalf for over 10 decades.” n
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September 2021 | The Business Review
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