THE 3 CARDINAL RULES OF EFFECTIVE EMAIL COMMUNICATION
DON’T BE ‘THAT GUY’
to skip over it altogether — so be specific and relevant.
The average businessperson reads and composes more than 120 emails every day, but there is an overwhelming amount of business emails that seem to be written with no apparent regard for the reader. A massive chunk of people’s workdays is wasted wading through irrelevant, unclear, or incomprehensible messages. To remedy this issue, it’s vital to understand the keys to effective online communication, both to stem the tide of annoying and unnecessary emails and to protect your reputation as a professional. Here are three rules for effective email communication.
In the body of the email, your reason for emailing, as well as all the important points, should be immediately clear. Keep it as concise and as transparent as possible.
2. WRITE LIKE A HUMAN BEING.
1. TIGHTEN IT UP.
Many professionals assume that the need for brevity means they can get away with short, robotic missives. Managers are especially guilty of this,
When your message is sitting in an inbox packed with dozens of others, it’s essential to respect your reader’s time. Make the contents of the message clear from a glance at the subject line. Your subject line is what will draw the attention of the recipient — or lead them
EXPERIENCE AND PERSPECTIVE MEET OUR VP OF OPERATIONS, ROB AGNETTI
I worked for,” he says. “They both have that family- oriented culture. It makes a difference for the employees and the customers.” Having grown up in “small-company America,” Rob’s seen this difference firsthand. Of course, Rob isn’t just new to Pye-Barker; he’s a newcomer to Georgia itself. An avid boater from Long Island, he can’t help but feel landlocked from time to time. But if you ask him, the move was more than worth it. “I married my soulmate,” Rob says of Meg, his wife of 11
This month, we’re shining the spotlight on a relatively new member of the Pye-Barker management team. When we set out to find a Vice President of Operations, we knew we wanted to find someone that shared our company’s core values and had a real grassroots understanding of the industry. We could not have found a more perfect fit than Rob Agnetti. When he joined our team in August of last year, Rob brought 35 years of experience in the compressed air industry. “I was an auto mechanic as a young man,” he shares. “I’ve always liked tinkering.” As time moved forward, Rob found himself wanting to work on something other than cars. So, in 1984, he made the leap to become an outside sales engineer for an industrial solutions company. Having worked his way up to where he is now, Rob still looks back on those early years fondly. “Sometimes I miss those sales days,” he reflects. “It was like running your own little business without as many worries.” But even in his VP position, Rob still finds the same joy that brought him to the industry in the first place. He explains, “My favorite part is helping people solve problems. It’s a challenging industry, and that’s why I love it.”
years. “She was instrumental in making the decision to move south.” With grandchildren in Greenville, South Carolina, the two now have a far easier commute to visit. Also settling in with Rob and Meg is their “little daughter,” a rescue dog named Jessie. On our part, we’re glad these three have decided to call Peachtree City home!
Beyond his experience, it was Rob’s roots that really made him a perfect fit for our team. “Pye-Barker is very similar to the last company
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Pye-Barker Supply Co. • www.pyebarker.com
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