6 PAUL MORRIS: DEMYSTIFYING PRIVATE EQUITY – AN INSIDER’SVIEW
PE; ONE SIZE FITS ALL OR ENDLESS POSSIBILITIES
There is a misconception amongst many business owners that PE is one size fits all. The belief is that PE investors are only interested in investing in big businesses and then only when they can take a majority stake. Management and owners therefore discount PE as a viable option when thinking about funding and future plans.
The truth is that PE investors come in all shapes and sizes. They have the firepower and appetite to do all kinds of deals with all kinds of potential portfolio companies. They also have unique personalities and approaches to working with businesses to achieve their goals.
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