SHILPA TIKU
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FERMENTED SKINCARE PRODUCTS FOR THE MICROBIOME ARE GAINING POPULARITY GLOBALLY
Japan and Korea are called “fermented” markets, meaning that instead of referring to microbiome-friendly skincare products with the words pre/pro/postbiotics, they are referred to as “fermented” or call out the specific bacterial strains like Lactobacillus or Bifida. The global microbiome skincare market is one of the fastest growing segments in the skincare industry. Individual company growth rates range from 20 percent to 100 percent and higher per year. Microbiome-focused skincare and probiotic ingredients belong to the premium beauty market segment. Safety testing, keeping bacteria alive, finding suitable preservatives, limited shelf life, and other challenges require a significant investment from manufacturers. The probiotic market for skin care started appearing within the last 10 years, following the Human Microbiome Project in 2008 when researchers discovered an astounding number of microorganisms existing inside and out on the surface of the human body. The steady global growth of probiotic dietary supplements and the popularity of probiotic-based foods are influencing beauty, as products move towards a position of long-term health. Microbiome skincare products align closely with the natural and health trend, helping to drive the market. This, along with increased environmental stressors, pollution, and fear of chemicals, is driving consumers towards microbiome-based skincare. Verify Markets has also noticed a trend of using microbiome in other areas of application: probiotic drinks (apart from yogurt-based drinks), oral care, and dietary supplements offered by probiotic skincare companies to be used in conjunction with the skincare products for healthy skin inside and out. Since the market is young, it encompasses small and large players. Skincare manufacturers and biotech startups are competing with each other. There are more than 20 brands offering microbiome focused skincare and more players are expected to join the market within the next 10 years. Here are some things you can do to support healthy microbiome says Shilpa Tiku, Chief Research officer and partner at Verify Markets – Moisturize your skin, eat a balanced diet, avoid harsh facial cleansers, use sunscreen regularly, take care of your gut, workout, and reduce stress.
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