Selling Remotely? Don’t Lose Your Personality! 5 Tricks to Enhance Your Charisma on Video
At Winspire, it’s our goal to help as many nonprofit organizations raise as much money as they need to fund their projects and programs. We do this by making thousands of luxury travel packages available for them to offer at their fundraising auctions. Unfortunately, the world is still reeling from the COVID-19 pandemic, and thousands of fundraising events have been canceled or postponed. In the midst of that, however, I’ve been happy to work with Tyson Baker and Baker Auction Company to create luxury travel packages for their new virtual auctions. I first connected with Tyson through Danielle Snelson, an event planner in Boise. From there, I’ve been continually pleased with the experience I’ve had working with Tyson and his crew. What’s impressed me the most through the course of collaborating with them on this exciting new project is how well-rounded they are when it comes to working with different charities and nonprofits. Baker Auction Company caters their performance to the donors and makes the auction a success, whether it be for a school, a health care facility, or another type of organization. Working with Baker Auction Company will be the first time Winspire has offered a luxury travel package for virtual auctions. While there are always risks while moving into uncharted territory, we’re looking forward to The Beginning of a Long, Successful Partnership Baker Auction Company’s Collaboration With Winspire At the time of writing this, COVID-19 cases are spiking again. Cities and states that once planned to fully reopen their economies by now are reverting back to earlier stages. If you’re the leader of a nonprofit organization trying to figure out how to put on a fundraiser, this probably isn’t good news. However, if you’re thinking about canceling, you should hear about Baker Auction Company’s new simulcast auction option first. I mentioned in the cover of this newsletter that Baker Auction Company would be offering a “hybrid” event option for cities with limits on how many people can gather in one place. In this situation, we can still help your organization put on a live auction for a limited number of people, while also creating an option for your supporters to be a part of the auction from their homes. By doing this, you can have the best of both worlds. Your supporters can have all the fun and glamor of being at a live fundraiser auction if they want, or they can participate from home where they feel safe. All the while, Introducing the Baker Auction Company Simulcast Auction The Best of Live and Virtual Auctions Together
Odds are if you’re a successful salesperson, you’ve cultivated a “sales personality” crucial to closing your deals. However, if you’re used to working face to face, it can be a challenge to translate your charismatic persona to the screen when you need to sell remotely. Video calls are a step in the right direction because they reveal body language and facial expressions, but they’re still not ideal. To make sure your charisma pops, try these handy tricks:
1. SECURE A TOP-QUALIT Y CONNECTION. Nothing kills the mood on a video call faster than a disintegrating picture or crackling audio. That’s why it’s crucial to test your mic, speakers, camera, and platform thoroughly before you use them with clients. If they can’t hear or see you, your personality doesn’t stand a chance. 2. SET YOUR STAGE. Every sale is a performance. Is there an uncluttered, calming backdrop behind you? Are you the right distance from the audience (the camera)? Does your costume fit the part? When all of these things are done right, your personality will take center stage without unnecessary or annoying distractions. 3. EXAGGERATE LIKE AN ACTOR. According to Psychology Today, posture, gestures, and facial expressions are key to communicating well over video. That means you need to be focused and constantly aware of them. Amp up your positive reactions, like eye contact with the camera, affirmative nods, and leaning in to listen, and tone down your gestures to avoid smacking a crucial piece of tech. 4. ASK QUESTIONS AND LISTEN ACTIVELY. A key part of a great sales persona is showing genuine interest in others according to Inc. magazine. When you can’t read the mood of a room, asking questions and listening closely will help you gauge the temperature. A subtle head tilt and hum of acknowledgment will help you come across as more empathetic and inquisitive. 5. MASTER THE MUTE BUTTON. If your neighbor starts the lawn mower or your dog starts barking, it pays to be quick on the mute button. Having fewer distractions means your charisma is more likely to shine.
With these strategies in your back pocket, your sales mojo will continue flowing, even from a distance. Good luck, and happy videoconferencing!
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