Operations
Time Your Strategy to Market Cycles THE REAL ESTATE MARKET ISN’T JUST SEASONAL—CHANGE YOUR MARKETING STRATEGY TO SYNCHRONIZE WITH YOUR AUDIENCE’S MINDSET AND APPETITE.
SKYLER WILSON
R eal estate is a game of cycles, and every savvy investor knows it. It’s no secret that what goes up must come down. In real estate, these patterns can feel as predictable as the seasons, at least to those who know where to look. Understanding these cycles isn’t just an academic exercise; it’s the secret for successful marketing strategies. If you’re in the business of buying, selling, or investing in real estate, knowing how
to align your marketing efforts with the market’s natural rhythm can mean the difference between boom and bust. Think back to the early 2000s. Real estate was skyrocketing. We enjoyed low interest rates and easier access to credit. Everyone and their neighbors were jumping into the market. Then came 2008, and we all know how that went. What’s fascinating is how these ups and downs follow familiar patterns—
patterns that savvy marketers can tap into to make smarter decisions and drive better results. Let’s break this down.
THE FOUR REAL ESTATE CYCLE PHASES Every real estate cycle has four key phases: expansion, peak, contraction, and recovery.
During the expansion phase, there’s high demand, rising prices, and optimism
10 | think realty magazine :: march - april 2025
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