2022 Sales Meeting Discussion

2022 Annual Sales Meeting

ANNUAL Sales Meeting 2022

Omni Interlocken Hotel 500 Interlocken Blvd, Broomfield CO 80021

JPL Annual Sales Meeting

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JPL Annual Sales Meeting

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Trade Show Update

Booth Upgrade What we are looking for in a booth upgrade, 10’ x 10’ or 10’ x 20’, airline friendly, lightweight, easy setup/tear down. High definition graphics, lights, digital display, shelves for literature and product display. Working with Trade Show Display Corp. https://tradeshowbooth.com/ 20ft Timberline Heavy Duty: https://tradeshowbooth.com/collections/20-ft-trade-show-displays-portable-tradeshow-booth/ products/20-ft-timberline-heavy-duty-trade-show-booth?variant=14633387425847

11/3/2022

Valley Made Manufacturing Summit 22 Fresno Convention Center

8:00 am - 4:30 pm

Bronze Sponsor

Fresno, California

Conference: https://sjvma.org/summit/

11/15/2022

IHACI 42ND ANNUAL HVAC SHOW

Pasadena Convention Center 300 E. Green Street - Pasadena

11:00 am - 7:00 pm

Booth 505

Conference: https://www.ihaci.org/ Theme is Viva HVAC Las Vegas Style - Jason is attending and will be doing a raffle prize worth $500.00

12/3-6/2022

HARDI Ignite Booth 912

Marriott Marquis in Houston 1777 Walker Street Houston, Texas, 77010

Conference: https://www.hardiconference.com/ Agenda: https://www.hardiconference.com/agenda Executive Registration Confirmation:

Hotel Confirmation: Marriott Marquis Houston Jason – CWLX89LW - 12/03 John – KCV78GX2 - 12/04 Bart – U420Z55R - 12/04 Kurt – BLC70671 - 12/04 Gerardo – 2U056IW9 - 12/03 Dave – KXEXXQA1 - 12/03

This style is available in 10’ or 20’

Jason – GNNYXLPKYX7 John – YYNWPDZC47K Bart – 93NVF95B8L2 Kurt – PLNHP4R6XP7 Gerardo – L3NLMMKSMZT Dave - CRN7M47BSJ3

02/06-08/2023

AHR 2023 Expo Booth B3682

Georgia World Congress Center

Atlanta, GA,

Assembly Information: https://www. youtube.com/watch?v=puGK_j3fSkQ Which is better? Popup or Zip? https:// tradeshowbooth.com/

Conference: https://www.ahrexpo.com https://ahr23.exh.mapyourshow.com/6_0/login.cfm? Virtual Business Cards: https://ahr23.exh.mapyourshow.com/6_0/onlinecontacts/default.cfm Collateral https://ahr23.exh.mapyourshow.com/6_0/press.cfm Show Features: https://ahr23.exh.mapyourshow.com/6_0/showfeatures/index.cfm?openTab=1

Ships in 8 days after artwork

JPL Annual Sales Meeting

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JPL Annual Sales Meeting

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10ft QuickZip™ MAX - Curved: https://tradeshowbooth.com/collections/10-trade-show-booth-portable-displays/products/10ft- quickzip-max-curved?variant=31403340234870

Booth Options

Ships in 72 Hours after Artwork

Each shelf holds up to 20lbs

Shelving with metal pegs long enough to hold JPL Products Horizontal or Vertical.

Ships in 7 Days

JPL Annual Sales Meeting

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JPL Annual Sales Meeting

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Website Update

Co-Branding Opportunities

Increase efforts for Co-Branding and introduction/joining with clients specifically on social media. In working with Country Air, Gerardo initiated a call with Amanda Trickey, Country Air Marketing and myself to share marketing ideas. They are primarily marketing our AMBlue so I was able to give her our latest AMBlue collateral and direct her to our AMBlue social media posts. In return Amanda is tagging us on social media platforms we are currently on and some we are not. This introduction has been successful in sharing social media and opening conversations when Amanda is in need of marketing collateral for their efforts. If you missed Amanda’s JPL AMBlue video here it is on TikTok https://www.tiktok.com/@countryair/ video/7102156677784374574?is_from_webapp=1&sender_device=pc&web_id=7138910687705564718 As a test, we just started a JPL TikTok page, https://www.tiktok.com/@jplamborn?lang=en It is a private account at the moment however, with TikTok being the fastest growing social media platform in the world with over 1 billion users and claiming title to the most downloaded app in the first two quarters of 2022. TikTok isn’t just for kids anymore! The same goes for LinkedIn and Facebook. Although we are seeing Facebook falling by the side and not as widely used, LinkedIn is still the powerhouse social media for business. Both LinkedIn and TikTok have a majority of users that consume content more than create content. Why is this significant for JPL and our customers? Well, this is good news! Since both these platforms have far more users that use the platform just to consume content, it means we have a much better chance of standing out when we post on LinkedIn or TikTok than we do when posting on platforms such as Facebook or Instagram. Combining efforts in social media with our customers or customers’ customers, paying attention to opportunities to serve them better and for them to become more loyal as we help them to become successful in their business. Partnering with sales and moving marketing forward to customers, distributors, etc. Share introductions to encourage helping our customers receive our branding to achieve the best possible outcome. Recently Kurt included me in a conversation with Carl from TF Ehrhart Company, not only was I able to get him the right logos for his website update, but product photos to use on their website. He also converted his JPL Advantage section from straight verbiage to the JPL Advantage image we use for a better look. When sending Carl logos and images of MHP, I requested he drop us a note when he was done so we could see it finished. https://www.tfehrhart.com/jfs4b.html

We have contracted with Denver Data Web https://denverdata.com/ to update and regain a professional, user friendly atmosphere for our website. The first step in the process was to give access to DDW to our current website, allowing them to peruse what we already have in place customer facing and behind the scenes. It was found that we were running extremely old plugins along with outdated Wordpress which is causing some of the strange behavior we notice time to time. After these findings, we are doing a completely new site. The old site will stay active while the new site is being developed, tested and launched. The next step was to develop the architecture of the new site after giving DDW a full understanding of who JPL is and what we do. This has been accomplished by an extensive intake questionnaire: https://docs.google.com/spreadsheets/d/1kmIbyfwlaGYyGVDmK0FL- 45TebXWsAquAFuFRb4S5H4/edit?usp=sharing and several meetings. We then moved to the Architecture phase which is where we are currently finishing. Establishing the layout and menus as follows: New Main Menu Home - / About Us - /why-jpl History - /about-us/history Products All Products - /products/

JPL Standard Air Ducts - /products/standard-air-ducts/ JPL Commercial Products - /products/commercial-products/ JPL Air Connectors - /products/air-connectors/ JPL Thermal Sleeve - /products/thermal-sleeve/ News - /news/ Contact - /contact/ New Footer Menu All Products News Careers - https://jplflex.isolvedhire.com/ Friction Loss Calculator Contact Social Media Footer Links YouTube - https://www.youtube.com/channel/UCuRrXigF07RYmox4BBx8RIw Facebook - https://www.facebook.com/JPLambornCo/ LinkedIn - https://www.linkedin.com/company/jplamborn/

Industry affiliations will be a footer banner with direct links to sites, HARDI, ADC, Greenguard, UL, etc. Along with an RSS feed from our industry affiliated news, ACHR The NEWS, https://www. achrnews.com/rss

JPL Annual Sales Meeting

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Marketing Avenues

I would like to start a monthly or bi-monthly message for our entire customer list that is on Constant Contact. Social Media blasts to all customers reminding them to like, share and follow JPL on all our social media platforms. This will enhance our following and open conversations. I was hoping to keep it fresh in a direct email message. https://app.constantcontact.com/pages/campaigns/email#/edit/activity/18b609ce-9ac9-424f-b20e- cdad173982c5 Flippingbook: JPL Product Brochure: https://online.flippingbook.com/view/568928520/

ADC Greenbook 5th Edition: https://online.flippingbook.com/view/556283203/

Make JPL Marketing a Part of Everything You Do!

Omni Interlocken Hotel 500 Interlocken Blvd, Broomfield CO 80021

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