Kelly - Sold Seller Guide

THE PROCESS OF SELLING YOUR HOME

PHASE II

PHASE III

PHASE I

Initial consultation

Marketing

Contract Coordination Arrange delivery of due diligence fee within 24 hours of contract acceptance Place 'Sold' sign on home Report pending sale to MLS Initiate follow up plans with buyer's agent, attorney, lender Submit seller info to closing attorney

Establish timeframes Establish agency services Review market conditions Define agency relationship Sign listing agreement

Finalize listing price Enter on Multiple Listing Services Syndicate to all major real estate websites Launch property website Initiate internet marketing plans Schedule Open House

Develop strategy Needs analysis Showing dates Open House dates

Showings

Review feedback daily Make marketing adjustments as needed

Due Diligence Period

Coordinate inspections & appraisal Confirm loan approval conditions Review repair requests Obtain estimates Negotiate/confirm repairs Remove contingencies Due diligence period ends

Staging Consultation Room by room analysis Specific tips on preparing the home Obtain estimates Enroll your complimentary warranty Home Reports/Inspections Pre-market home inspection Obtain repair estimates Complete property disclosures

Review Offers

Prepare summary of offer terms and estimated closing costs for seller Review contingencies Verify terms & financing Prepare counter-offers

Accept offer

Closing

Ensure all documents are received and signed properly

Confirm moving dates Home empty & clean at least 2 days before closing Utilities scheduled to transfer on the day after closing Schedule final walk- through Notarize seller closing documents Review seller's closing disclosure Deliver keys, garage openers Seller proceeds available within 24 hours of closing

Negotiate Back-up offers

Prepare your home Complete staging

Obtain measurements Professional Photography

"Coming Soon" Marketing

Place sign & lockbox Create custom property information binder Open showing calendar

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