District Branding Kit.pdf

Edison Township Public Schools Branding Kit INSPIRE . INNOVATE . ELEVATE .

Table of Contents

A Message from the Superintendent

Page 3

A Message from the Director of Communications

Page 4

District Branding

Page 5

Preschool and Elementary School Branding

Page 7

Middle School Branding

Page 21

High School Branding

Page 26

Gallery and Media Specifications

Page 30

District App Branding

Page 35

ADA Accessibility Guidelines

Page 37

A Message from the Superintendent

insert message

A Message from the Director of Communications

insert message

District Branding

Edison Township District Branding

Hyperlink to Website Homepage

“Inspire. Innovate. Elevate.”

Hex Codes

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

Formal Initials E T P S

#211e38

#9FA3C8

Preschool & Elementary Branding

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“EELC... Where Little Eagles Soar”

Hex Codes

#8A0000

Formal School Initials E E L C

#D9A420

FDR Preschool

Hex Codes

Hyperlink to Website Homepage

#006406

#B8850C

“FDR Frogs Always Leaping Forward!”

Formal School Initials

Fonts and Correct Usage of Typeface

F D R

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“Always Be Kind and Dream Big”

Hex Codes

#11049D

Formal School Initials J M P

#9A9AFA

Benjamin Franklin Elementary School

Hex Codes

Hyperlink to Website Homepage

#016BD5

#FFD610

“Home of the Bolts”

Formal School Initials B E N

Fonts and Correct Usage of Typeface

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“The Magic of Marshall”

Hex Codes

#4168E0

Formal School Initials M A R

#D9A421

James Monroe Elementary School

Hex Codes

Hyperlink to Website Homepage

#007AA2

#AACBD2

“Wise as Owls”

Formal School Initials

Fonts and Correct Usage of Typeface

M O N

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“We are Lincoln Proud”

Hex Codes

#00800A

Formal School Initials L N C

#FFFF19

Lindeneau Elementary School

Hex Codes

Hyperlink to Website Homepage

#1b6db6

#0b5393

“A Great Place to Grow!”

Formal School Initials

Fonts and Correct Usage of Typeface

L N D

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“Menlo Mighty Mutts”

Hex Codes

#2A6BE5

Formal School Initials M E N

#AECAF8

Martin Luther King Elementary School

Hex Codes

Hyperlink to Website Homepage

#0062C4

#00386F

“Home of the Blue Lions”

Formal School Initials

Fonts and Correct Usage of Typeface

M L K

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“Lighting the Path for the Future!”

Hex Codes

#4168E0

Formal School Initials W E S

#D9A421

Woodbrook Elementary School

Hex Codes

Hyperlink to Website Homepage

#004aad

#D22727

“Catch the Fever, Be a Woodbrook Achiever!”

Formal School Initials W B K

Fonts and Correct Usage of Typeface

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“Home of the JMI Knights”

Hex Codes

#00800A

Formal School Initials J M I

#FFD610

Middle School Branding

Herbert Hoover Middle School

Hex Codes

Hyperlink to Website Homepage

#00018A

#ADD8E6

“Home of the Hornets”

Formal School Initials H H M S

Fonts and Correct Usage of Typeface

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface

“Knights are JAMazing - All Day, Every Day!”

Playfair Display (Playfair Display)

Poppins (Poppins)

Hex Codes

#0002CD

Formal School Initials J A M S

#DAA520

Thomas Jefferson Middle School

Hex Codes

Hyperlink to Website Homepage

#000000

#D9A421

“Home of the Jaquars- Where Students ROAR!”

Formal School Initials

Fonts and Correct Usage of Typeface

T J M S

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“Inspire. Innovate. Elevate.”

Hex Codes

#008080

Formal School Initials W W M S

#9CD0CE

Highschool Branding

Edison High School

Hex Codes

Hyperlink to Website Homepage

#8A0000

#D9A420

“What's Great About Edison High!”

Formal School Initials

Fonts and Correct Usage of Typeface

E H S

Playfair Display (Playfair Display)

Poppins (Poppins)

Hyperlink to Website Homepage

Fonts and Correct Usage of Typeface Playfair Display (Playfair Display) Poppins (Poppins)

“Home of the Hawks”

Hex Codes

#006406

Formal School Initials J P S

#B8850C

Edison Success Academy

Hex Codes

Hyperlink to Website Homepage

#211E38

#9FA3C8

“Inspire. Innovate. Elevate.”

Formal School Initials

Fonts and Correct Usage of Typeface

E S A

Playfair Display (Playfair Display)

Poppins (Poppins)

Gallery and Media Specifications

These guidelines ensure consistency across all digital platforms, maintaining a polished and professional brand presence.

Gallery: V2 Large

Videos Dimensions: 2300x1000 pixels or 2.3:1 aspect ratio. Format: MP4 or WebM File Size: Maximum of 20MB Quality: Minimum 720p resolution, ideally 1080p.

Images Dimensions : 2300x1000 pixels or 2.3:1 aspect ratio. Resolution : High-resolution, minimum 150 dpi. Format : JPEG or PNG preferred.

News Formatting

Example(s)

Images Dimensions: 1042x521 pixels Resolution: 150 dpi Format: JPEG or PNG Use: Optimized to display well across various platforms and screen sizes

Student Spotlight

Example(s)

Images Dimensions: 500px width x 1500px height or any 1:3 ratio equivalent Background: Transparent preferred, or white as an alternative Format: PNG recommended for transparent backgrounds; JPEG for white backgrounds.

Exceptional Program & Services Images Example(s)

Dimensions: 672x378 pixels Resolution: 150 dpi Aspect Ratio: 1.78:1 (16:9) Format: JPEG or PNG

District App Branding

Everything Edison Township Public Schools, in your pocket. Our district app offers information about...

Notifications

News

Events

Staff

Dining

ADA Accessibility Guidelines

Accessibility Guidelines Visuals Resources

1.ADA Website Compliance Guide by Apptegy 2.Color Contrast Checker 3.Designing for Accessibility

Website Tools : Users must all have access to a zoom tool, screen reader and voice-enabled search on all platforms Color Contrast : Minumum ration of 3:1 is required Font : Content must be in non-cursive, simple and corporate font

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