COMMUNICATING EMPLOYEE BENEFITS TO THE GENERATIONS
W hen designing and communicating employee benefits, the benefits offered and the message conveyed should be tailored to the different generations represented in your workplace to ensure clarity, engagement, and satisfaction. Research ( https://www.purdueglobal.edu/ education-partnerships/generational-workforce-differences-infographic/ ) shows that each generation has distinct preferences, values, and communication styles. Understanding these differences can help employers effectively create and convey the value of benefits packages. The chart below shows how different generations might be motivated, the most effective communication style, and the types of benefits each generation values most. Note that these generational descriptions loosely represent different life- stages, but regardless of what generation a person is born into, they may be experiencing different life stage journeys and look to employers to offer benefits that align for them.
BABY BOOMERS Before 1965
GENERATION X 1965 - 1980
MILLENIALS 1981 - 2000
GENERATION Z 2001 - 2020
Optimistic | Competitive | Team-Oriented • Motivated by: Company loyalty, teamwork, duty • Communication Style: phone, face-to-face, meetings, fairs
Flexible | Informal | Skeptical | Independent • Motivated by: Life balance, personal/ professional interests • Communication Style: phone, face-to-face
Competitive | Civic- and Open-Minded | Achievement Oriented • Motivated by: Responsibility, their manager, unique work experiences • Communication Style: IM, texts, and email Desired Benefits: • Community service/ sabbaticals • Continuous learning education • Family leave and childcare benefits • Fertility benefits • Financial planning assistance • Flexible PTO & vacation • Mental health resources • Remote work benefits • Student loan repayment and tuition savings programs
Global | Entrepreneurial | Progressive | Less Focused • Motivated by: Diversity, personalization, creativity • Communication Style: social media, texts, IMs
Desired Benefits: • Caregiving benefits • Comprehensive
Desired Benefits: • Financial planning assistance • Flexible work • Holistic health and well-being benefits
Desired Benefits: • Caregiving benefits • Comprehensive
traditional benefit plan options
traditional benefit plan options • Retirement benefits and healthcare planning • Workplace flexibility and transition planning • LTC Planning • Lifestyle planning
• Financial planning assistance • Flexible scheduling • Remote work benefits • Retirement benefits and healthcare planning • LTC Planning • Lifestyle planning
• Mental health benefits • Mentoring opportunities and learning management tools • Parental leave options • Professional development resources • Tuition reimbursement
ALERA GROUP
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