COMMUNICATING EMPLOYEE BENEFITS TO THE GENERATIONS
The Playbook When assessing benefits and promoting engagement, first understand your workforce: • Who is your audience?
• How do they best process information? • What benefits are important to them?
Next, evaluate the benefits available to ensure that these match with what is important and valued to your workforce. • Do you consider the six elements of wellbeing in your benefit offerings? • Are the six wellbeing elements sufficiently represented within those benefits? • Are the benefits offered meeting the needs of your workforce? • Do you offer a mix of healthcare options, some that embrace technology, while others rely on traditional healthcare access models? Next, think about how you currently communicate benefits to existing and new employees. • Are you offering benefits that are important to all the generations in your workforce? • Is your messaging about these benefits tailored to someone in their 60s, as well as someone in their 20s? • Do you have a communication strategy to communicate these benefits through multiple channels throughout the year? Re-evaluate how your benefits are portrayed to individuals you might be looking to hire. • Do our benefits align with the population we are looking to hire? • Are we communicating and portraying our organization through a forum in which they receive information? • Do our benefits technology tools offer a wide array of communication modalities? Lastly, Refining your benefits strategy is an ongoing process. Don't be discouraged as this is about strategic planning, not perfection. The most crucial step is to get started. Start with building a foundation of thoughtful, personalized benefits and communication that resonates with each employee's unique life stage, using insight and data to help refine along the way.
ALERA GROUP
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