STEFF SULLIVAN A HOLISTIC APPROACH TO SELF- CARE AND WELLNESS
Words by Brianne Hogan Photos: Millicent McKay
INFRARED FITNESS A VIBRANT COMMUNITY FOR ACTIVE BODIES AND HEALTHY MINDS
S teff Sullivan’s journey into entrepreneurship was born out of both passion and necessity. “I had been pushing myself to constantly achieve and care for others without prioritizing my own needs,” she shares. After sustaining an injury in 2017, she gained a deeper appreciation for self-care, later leading her to create Steff Sullivan Collective in 2021, a space where movement, Human Design, and self-care come together to support individuals in reconnecting with themselves. Drawing from her background in nursing, Sullivan combines a compassionate, intuitive approach with a rich blend of tools and teachings. “I integrate movement, Human Design, and self-care practices to support the mind, body, and spirit — helping clients create space for what truly nourishes them,” she explains. Sullivan works with clients who feel burnt out and disconnected, offering workshops, one-on-one sessions, and community retreats & events to help participants cultivate clarity, alignment and prioritize rest. “Self-care is not one-size-fits-all. I help clients develop personalized plans that support their unique energy.” A key component of her work is Human Design, a system that helps individuals align with their natural rhythms. “Discovering my Human Design gave me permission to break free from
societal pressures and truly honour my energy,” she says. Now, she integrates this system into her work to help clients understand their energy, build resilience and self-compassion. In 2025, Sullivan is expanding her offerings to focus more on embodiment practices, blending meditation, movement, and self-awareness. “One of the key teachings in Human Design is getting out of the head and into the body,” she notes. While she isn’t planning full retreats this year, she will host smaller healing experiences to foster connection and community. For women business owners entering the wellness space, Sullivan’s advice is simple: “Trust your inner wisdom. Sustainable success is built on alignment, not overwork – rest and reflection are just as important as action.”
IN 2000, Olympic gold medalist Dave “Eli” MacEachern and his wife, Triona Harrop, relocated to PEI. MacEachern is a decorated bobsledder with three Olympic appearances and numerous World Cup medals and Harrop, originally from BC, has extensive background as a professional dancer and fitness enthusiast. In 2003, the two established PEI’s first Pilates studio. Their commitment to innovative fitness solutions led to a partnership with the iconic athletic brand Lululemon in 2004 as a partner retail store. By 2008, the duo expanded their offerings by
the-art hot studio, powered by medical-grade infrared heat, which offers numerous health benefits and provides a more comfortable experience compared to traditional heating methods. Infrared Fitness operates today as an Island-owned, private fitness facility offering a diverse range of services. These include classes in their infrared-heated studio—such as Hot Athletica, Pilates, Hot Yoga, Hot Barre, Hot Core and Yin – as well as private training, interval training, and high-performance athlete training through Eli Sport. The facility has a private gym, dedicated Pilates reformer studio and a hydrotherapy room featuring a steam room and commercial cold plunge. The facility has become a vibrant community for active bodies and healthy minds, embodying its mission to offer innovative and inclusive fitness experiences. The company is supported by an outstanding team of instructors and staff and a dedicated clientele.
opening the Island’s first hot yoga studio. Services
were further diversified with group fitness classes such as Hot Athletica—a signature high-intensity interval training (HIIT) experience—hot yoga, pilates, spin, and Eli Sport adult training, now known as Eli Sport Athletica. In 2015, reflecting a commitment to cutting- edge fitness technology, the company rebranded as Infrared Fitness. This change highlighted their state-of-
Infrared Fitness | 99 Pownal St, Charlottetown 902.892.5504 | infraredfit.ca
Steff Sullivan | hello@steffsullivan.co www.steffsullivan.co
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