SUCCESS STORY: PATRICK MONAHAN, GLENDALE, AZ
Patrick’s success story is all about the power behind simply focusing your attention on your marketing. In late 2020, he decided to make marketing his priority and launched a full-scale campaign that included working with Spotlight Branding to build his marketing foundation. Since his firm was founded in 2008, Patrick had seen slow growth. In the months since he partnered with Spotlight Branding and other marketing specialists, the firm has grown 300%, they’ve hired two additional staff members, and they’re looking to expand their office space. “Spotlight Branding is able to help attorneys navigate through the many smoke and mirror SEO opportunities that could cost a law firm thousands of dollars and years of experimenting,” said Patrick. “I strongly believe that it’s critically important to ‘go with who you know.’ Identifying your firm as an authority in the field and marketing that authority to those past and current clients keeps your firm visible.”
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WHAT INTERNS CAN OFFER
Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you. PROACTIVE RECRUITING In today’s competitive job market, recruiting a recent college graduate with relevant experience feels like finding a unicorn. But a coveted hire doesn’t have to be one in a million. An effective internship program can give you the opportunity to bring college interns on to your staff who could potentially become full-time employees. And luckily, unlike regular hires, you aren’t making a long-term, expensive commitment to your interns. During their internships, you can test whether or not they will be a great fit for your company before offering them a permanent position. And if an intern impresses you enough to hire them on after graduation, you can rest assured knowing they will already be familiar with their job by then. These Young Minds Will Help Your Business Thrive
FRESH PERSPECTIVES There’s a reason top companies like Facebook and Chevron invest heavily in their internship programs. By bringing in young, innovative minds, you open up your business to fresh, unique solutions. Interns have spearheaded effective social media campaigns, modernized standard operating procedures, and even designed apps to help their businesses run smoother. In a world where remaining relevant is key to growth, businesses can’t afford to be out of touch with the next generation of consumers. So, while interns will likely do much of the grunt work at your business, don’t be afraid to hand them more responsibilities. Bring them into strategy meetings, ask for their thoughts, and treat them as a valued part of the team. Do this, and you’ll be in step with some of the biggest players in the business world.
More Referrals. Better Clients . Higher ROI.
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