MARKETING Marketing Fund
Recreation Marketing
02 06 00
2024 Budget vs Projection
2024-2023 Budget Variance
Dept
Final 2021
Final 2022
Budget
Projections
Budget
Sub-Dept
NA
2023
2023
2024
Variance
%
%
Sales
2402 Brochure Advertising
50,245
56,965
55,000
46,295
50,000
3,705
8.0% -5,000
-9.1%
Total Sales
$50,245
$56,965
$55,000
$46,295
$50,000
$3,705
8.0% ($5,000)
-9.1%
Miscellaneous
2700 Ins Contribution - Employee 2703 WDSRA Reimbursement 2704 Reimbursement Income 2708 Forever Green Tree
14,443
15,350
15,972
15,972 1,500
17,208 1,500
1,236
7.7% 1,236 0.0% 1,500
7.7% 0.0% 0.0% 57.0%
0 0
0
0 0
0
442
400
0
-400
-100.0%
0
27,725
24,419
18,000
33,000
28,260
-4,740
-14.4% 10,260
Total Miscellaneous Revenue
$42,168
$40,211
$33,972
$50,872
$46,968
($3,904)
-7.7% $12,996
38.3%
Total Revenue
$92,413
$97,176
$88,972
$97,167
$96,968
($199)
-0.2% $7,996
9.0%
Wages & Benefits
3100 Wages - Regular 3104 Employee Insurance 3112 Employee Certifications 3113 Training & Conferences 3114 Mileage Reimbursement 3117 Awards & Recognition 3120 Staff shirts/Uniforms
376,689 99,072
397,641 102,824
439,099 109,092
422,247 101,642
512,791 117,549
90,544 15,907
21.4% 73,692 15.7% 8,457
16.8% 7.8% 0.0% 29.2% -25.0% -33.3% -75.0%
0
130
0
0
65
65
0.0%
65
700
2,635
1,450
2,600
1,874
-726
-27.9% 50.0%
424 -50 -50
0
57 20
200 150
100 100
150 100 750
50
35
0
0.0%
832
2,172
3,000
3,000
-2,250
-75.0% -2,250
Total Wages & Benefits
$477,328
$505,479
$552,991
$529,689
$633,279
$103,590
19.6% $80,288
14.5%
Supplies
3200 Office Supplies 3207 Books & Publications 3208 Meeting Supplies
6,682
10,265
15,900
10,000
8,400
-1,600
-16.0% -7,500
-47.2% 32.9%
160
342
700 200
500 200
930 200
430
86.0% 0.0% 0.0% 100.0%
230
48
0
0 0
0 0
0.0% 0.0%
3210 Staff Supplies
0
126
0
0
0
3299 Miscellaneous Supplies
144
0
100
100
200
100
100
100.0%
Total Supplies
$7,034
$10,733
$16,900
$10,800
$9,730
($1,070)
-9.9% ($7,170)
-42.4%
Contractual Services
3300 Mobile Communication 3301 Dues & Memberships
1,216
1,239
1,130 1,265 4,800 69,350 26,250 5,300 15,600 9,426 180
1,130 1,265 2,800 50,000 20,000 2,000 15,600 3,500 350
1,440 1,012 2,820 47,950 25,700 8,550
310 -253
27.4% -20.0%
310 -253
27.4% -20.0% -41.3% -30.9% -2.1% 61.3% 122.2% -90.4% -12.9%
413
264 584
3303 Postage 3318 Advertising 3321 Promotion 3322 Printing
2,962 24,844 32,885 4,768
20
0.7% -1,980 -4.1% -21,400
54,189 17,008 5,767 15,600 44,821 491
-2,050 5,700 6,550 -14,100 4,710 50
28.5%
-550
327.5% 3,250
3323 Community/Public Relations 3336 Consulting Services (Other)
15
400
14.3%
220
14,400
1,500 8,210
-90.4% -14,100 134.6% -1,216
3353 Media Services
348
Total Contractual Services
$81,851
$139,963
$133,301
$96,645
$97,582
$937
1.0% ($35,719)
-26.8%
2024 BUDGET 132
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