Yolofsky Law - August 2020

3 HABITS ENTREPRENEURS USE TO EXCEL DURING COVID-19 Battling Mental Hurdles

Why did some companies thrive during the COVID-19 pandemic while others had to shut their doors forever? The answer is simple: Successful companies embraced creative solutions to overcome the obstacles of the shelter-in-place orders. Creativity is key to a profitable business. Innovative problem-solving is how business leaders come up with new ideas, address unexpected issues, and inspire their teams during difficult times. Here are a few habits that resourceful entrepreneurs share.

helps you dedicate more of your mental energy to solving problems or refining big ideas. THEYTAKE TIME TO RECHARGE. This doesn’t mean spending all day watching Netflix. Recharging your imagination is an active process. If you’re feeling creatively drained, go to a place that inspires you. This couldmean taking a walk around a park, going on a hike in the woods, or visiting your local library. Immersing yourself in others’ ideas can also help recharge your creative batteries. Swing by an art museum, pick up a new book, or treat yourself to a solo

movie date. Ask yourself why a particular piece of art inspires you, what makes it worthwhile, and if you would have done anything differently. THEY PRACTICE CREATING. You don’t have to wait for inspiration to strike. Cultivate creativity by making something every day, even if it has nothing to do with your projects at work. Doodle during lunch, sing along to the radio during your drive home, or write a few sentences of a short story each night. Don’t worry about whether these personal projects are“good,” just focus on bringing them into the world. Practice makes perfect. If you believe that creativity is something that only a select few are born with, then youmight find yourself struggling to be imaginative during difficult times. However, when you view it as a skill that can be strengthened, you’ll develop habits to see you through what might otherwise be a creative drought.

THEY MAKE A SCHEDULE. Though it may sound counterintuitive,

structuring your day actually improves your ability to be creative. Establishing a schedule in advance allows you to avoid having tomake small, inconsequential decisions. You won’t be distracted by wondering when you’ll get lunch or if you’re missing a bigmeeting. It’s all already on the calendar. Reducing daily decisions gives youmore time to think about what matters and

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Ingredients Peach and Arugula Pasta Salad

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8 oz penne or fusilli pasta

2 large fresh peaches, diced or sliced 1/2 medium red onion, thinly sliced

2 tbsp olive oil

1/4 tsp red pepper flakes

1/2 tsp sea salt Pepper, to taste 2 tbsp lemon juice

1 pint heirloom cherry tomatoes, halved

3/4 cup crumbled feta cheese

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1 cup corn

6 cups arugula, packed

Inspired by AmbitiousKitchen.com Add peaches, red onions, tomatoes, corn, and arugula to the pasta mixture. Lightly toss to mix well. Add more olive oil, lemon juice, salt, and pepper to taste. Directions 1. In a large pot of boiling water, cook pasta for approximately 9 minutes or until al dente. Drain pasta and place in a separate bowl. 2. In a small bowl, whisk together olive oil, red pepper flakes, salt, pepper, and lemon juice. Drizzle the dressing over the pasta and toss with the feta cheese. 3.

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