TheArt of Selling
Celebrity Spokesperson, Delana Bennett
Delana has been a familiar voice over the airwaves for more than 20 years. Listeners connect with her as a fun, outgoing woman who makes them smile with her unique brand of humor. As an avid gardener, Delana knows how to spread the message of plants to consumer audiences everywhere. Print Ads We’re committed to spreading the word about Kaleidoscope Abelia wherever we can. The launch of our eye-catching print ads began in the fall of 2014 with North American airline magazines. abelia kaleidoscope .com SPRING SUMMER FALL Stopbyyour localstoreandask forAbeliaKaleidoscope. Visitourwebsite for informationandplantingtips. USAirwayd ad_Layout 1 10/17/14 9:03AM Page 2
C O L O R
Itcaughtyoureyeat30,000 feet...
...imaginehowstunningKaleidoscopewill look inyourgarden. Theperfect shrub,period.Kaleidoscope isoneof the easiestplants you can add to yourgarden for year-round, ever-changing colors. In the spring, the foliage emerges a cheerfulgreen and yellow, turns to a richgold in summer andhas an incredible showoffiery reds and crimsons in the fall andwinter. Kaleidoscope is alsooneof the longestflowering abeliaswithdelicately fragrantwhiteblooms thatwillperfume yourgarden from spring through autumn.
Kaleidoscope is one of the easiest plants you can add to your garden for year-round, ever-changing colors. In the spring, the foliage emerges a cheerful green and yellow, turns to a rich gold in summer and has an incredible show of fiery reds and crimsons in the fall and winter. Kaleidoscope is the perfect shrub.
AMERICA’SCHOICEFORYEAR-ROUND C O L O R
WINTER
AMERICA’S CHOICE FOR YEAR-ROUND COLOR
Here’s our big push to increase your sales. PlantHaven International is working diligently to support your sales efforts of Kaleidoscope Abelia by reaching millions of consumers nationwide. Here is a creative sampling of what’s new for our 2018 consumer communications.
Radio This spring, listeners
throughout the southern United States will hear commercials on Kaleidoscope with ClearChannel stations where Delana is syndicated.
SUMMER
FALL
WINTER
SPRING
Stop by your local store and ask for Abelia Kaleidoscope. Visit our website for information and planting tips.
abelia kaleidoscope .
C O L O R
AMERICA’SCHOICEFORYEAR-ROUND
Consumer Video
GARDENERS
MEDIA
AbeliaKaleidoscope is frost,drought and heat tolerant ...making it veryeasy togrow.
Theperfect shrub,period.Kaleidoscope isoneof theeasiestplantsyou can add toyourgarden foryear-round,ever-changingcolors. In the spring, the foliage emerges a cheerfulgreen and yellow, turns to a richgold in sum- mer andhas an incredible showoffiery reds and crimsons in the fall and winter. Kaleidoscope is also one of the longest flowering abeliaswith delicately fragrantwhite blooms thatwill perfume your garden from spring through autumn.
GALLERY NEWS SOURCES PLANTHAVEN CONTACT
A new launch has just happened for abeliakaleidoscope.com. A reference tool for growers, retailers and consumers, alike, this website will help you get the information you need to get Kaleidoscope to your customers.
Available for download from our website, garden centers everywhere can use this video on their social media, email blasts, etc., to spread the wonderful messages of Kaleidoscope to their consumers.
San Diego, CA
Charlotte, NC
Fayetteville, AK
Atlanta, GA
Birmingham , AL
Augusta, GA
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