SKYLER WILSON
Photography that focuses on families. Messaging that highlights resilience. When investors see affordable housing portrayed with the same level of care as a luxury development, the mental gap begins to close. They stop seeing risk and start seeing reliability. Because at the end of the day, people don’t only invest in spreadsheets. People need a narrative, a purpose, a why. They invest in how something makes them feel about their decision, their reputation, their impact. And right now, affordable housing isn’t making anyone feel much of anything. That’s a fixable problem, but it requires intentionality.
We’re living in an era where the media drives markets. Stocks surge because of narratives. Dogecoin’s price can plummet because Elon Musk spoke on “SNL.” Real estate is no different. The more we tell the story of affordable housing with pride, professionalism and humanity, the more capital will follow. Affordable housing just needs to be rebranded—and you, dear investor, can be that change. You know it’s important, because perception, as we’ve already established, is nine-tenths of reality. And it’s about time the reality of affordable housing caught up with what it’s always been: the most stable, necessary and investable asset class in America.
Skyler Wilson founded video production and marketing company Shift Z in 2022 and Retro Current Marketing in 2023, targeting music artists and real estate pros. He offers a fresh perspective, blending creativity, leadership, and processes with a deep expertise and life-long passion for video editing and live production.
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Operating as Guaranteed Rate, Inc. in New York. Tom Ulrich NMLS #404854; Applicant subject to credit and underwriting approval. Restrictions apply. Guaranteed Rate, Inc. dba Rate; NMLS #2611; For licensing information visit nmlsconsumeraccess.org. Not all applicants will be approved for financing. Receipt of application does not represent an approval for financing or interest rate guarantee. Refinancing your mortgage may increase costs over the term of your loan. Restrictions may apply. Rate has no affiliation with the US Department of Housing and Urban Development, the US Department of Veterans Affairs, the US Department of Agriculture or any other government agency.
16 | think realty magazine :: december - january 2026
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