Market & Trends
SPONSORED CONTENT Michigan: An Affordable and Profitable Place to Invest YOU DON’T NEED TO BE LOCAL TO FIND YOUR NEXT GREAT REI PROPERTY.
JEFF ROTH
A ccording to Fortune magazine’s article, “Gen Z Flocking to These Midwest Housing Markets Where Homes are About 30% Cheaper Than the Coasts,” the Midwest is becoming increasingly attractive. The article notes that seven of the ten most affordable cities are in the Midwest. It specifically highlighted Grand Rapids, MI, as a market drawing young people with job opportunities, affordable living costs, and housing. If people of all ages are seeking affordable housing, and we know Michigan offers affordability, quality of life, and a moderate climate, then investors should consider capitalizing on this
the Way,” reported that Michigan added more than 67,000 people between 2020 and 2024, according to the census. Detroit grew for two consecutive years after decades of decline, Flint saw growth for the first time in 25 years, and Grand Rapids ranked near the top nationally for job growth and talent attraction. With these positive demographic trends, it may be time to give Michigan another look for your next investment. MARKETS TO CONSIDER There are many strong markets in Michigan, but these four consistently
trend — especially with young people driving future housing demand. Michigan is Attracting More Young People Because of Its Affordability Not only is housing affordable in Michigan, but the overall cost of living is low, allowing residents — especially those just starting out — to enjoy a high quality of life and save money. Because Michigan has an industrial history and a diversified economy, there is strong demand for workers across many fields. This demand creates well-paying jobs, which in turn fuels housing demand. A recent Click On Detroit article, “After Decades of Decline, Michigan is Growing Again, and Young People are Leading
rank high for affordability, job opportunities, and quality of life:
26 | think realty magazine :: december - january 2026
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