4. LEVERAGE INCENTIVES AND TAX BENEFITS TO ACCELERATE ROI. 5. EXPLORE RENEWABLE ENERGY OPTIONS, STARTING WITH COMMUNITY SOLAR SUBSCRIPTIONS IN STATES WHERE AVAILABLE AND CONSIDERING ON-SITE SOLAR INSTALLATIONS WHERE FEASIBLE. By reframing energy costs as controllable
JON KROPFL
creative ways to improve NOI and asset value. Energy efficiency offers one of the most reliable, overlooked, and profitable tools in this playbook. By reducing waste, leveraging incentives, and layering in renewables, investors
can generate meaningful savings, deliver strong ROI, and increase
Jon Kropfl is a Commercial Energy Advisor at Madison Energy Group He has supported clients across North America with energy solutions since 2010. Kropfl helps businesses understand their energy use and uncover opportunities to improve efficiency, reduce costs, and increase profitability.
rather than fixed, investors open the door to hidden profitability.
property valuations; all while advancing sustainability and affordability goals. In short: what’s often treated as an unavoidable expense can be transformed into a hidden profit lever. For Affordable Housing investors, now is the time to seize that opportunity.
Conclusion: Energy as a Profit Lever
Affordable Housing investments come with unique challenges. With limited ability to grow revenue through rent increases, owners must look for
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