background music and scents to influence shoppers’ moods. ▷ THE 1940S. Large posters and roadside billboards made visual marketing mainstream. ▷ THE 1970S. Casinos pioneered the use of diffusers to mask smoke and fill the air with fresh scents. They also discovered the psychological power of color — reds to create excitement, yellows for comfort and conversation. ▷ THE 1980S. Gift stores often offered flavored coffee samples to shoppers, encouraging them to linger longer and feel compelled to buy. Research has continued to show that engaging the senses creates deeper
emotional connections between people and products. Designing a home to sell is no different.
SIGHT Sight is the most powerful marketing tool, as it is usually the first sensory stimulus. Color and imagery are critical in interior design to drive excitement and connection. Understanding color psychology is essential for selling. For example, the color red raises energy and intrigue. Designers often recommend incorporating red subtly with throw pillows, blankets, or floral arrangements. A few red roses in the front yard or a bowl of apples on the kitchen island can spark curiosity and excitement. Imagery also plays a major role. Sellers are not just offering a house — they’re offering a lifestyle. Photos of nearby beaches, cityscapes, or country settings can help buyers imagine life in that area. This visualization pushes buyers one step closer to a purchase.
34 | think realty magazine :: december - january 2026
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