SOUND Sound triggers emotional responses, often subconsciously. But not all music has the same effect. Women’s clothing stores, for example, tailor background music to specific demographics: upbeat for teens, classical or live piano for luxury shoppers. The same principle applies in real estate. Choosing the right background music depends on the target buyer. Relaxing instrumental music may help one group, while lively tunes may better suit another. Sounds such as wind chimes or water fountains can also create atmosphere and leave a lasting impression.
SMELL Smell is one of the most powerful
marketing tools, capable of increasing the amount buyers are willing to spend. Scents stimulate the brain’s limbic system, which governs emotion and memory. Each scent creates different effects: ▷ COFFEE, HAZELNUT, OR VANILLA. These notes are great for kitchens, evoking comfort and warmth. ▷ CLEAN LINEN OR FLORAL CANDLES. These scents are ideal for bathrooms. ▷ CITRUS. These essences are perfect for living rooms, entries, and bedrooms, as they are “simple scents” that the brain processes easily, encouraging buyers to linger and connect with the home. The right scent fosters a sense of “home” during showings and creates a lasting impression after buyers leave. TOUCH Encouraging buyers to physically interact with a home deepens their emotional
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