C O N T E N T S
OPERATIONS Raise the Rent?
DESIGN For Speedy Sales, Spark the Senses Follow principals of scensory marketing to engage buyers’ desicion-making behavior. Michele Van Der Veen PAGE 32 FUNDING You’re Betting Against the House When it comes to predicting the market, everyone and their mother is a card counter. Aaron Chapman PAGE 38 A Personal REI Journey Beyond building wealth, investors gain satisfaction from creating lasting valuable assets. Evan Brody PAGE 41
Know your rent and how to evaluate adjustments—before you purchase. Real Property Management PAGE 8 How Smart Structure Powers Affordable Housing Investments Entity, Tax, and Credit strategies can dramatically change your profitability. Tommy Thornburgh PAGE 10 ‘Under Contract’ But Not Really? Abuse of memorandums of contract create hurdles for property sales. Gaylene Rogers Lonergan PAGE 12 Perception Is Nine-Tenths of Reality One often-unaddressed challenge with affordable housing is how it’s branded. Skyler Wilson PAGE 15 The Affordable Housing Crisis is a Systems Issue The same way you scale a company is how you tackle housing challenges. Jim Tannehill PAGE 18 Michigan: An Affordable and Profitable Place to Invest You don’t need to be local to find your next great rei property. Jeff Roth PAGE 26 Efficient, Affordable, and Profitable For investors in affordable housing, look to energy efficiency to increase profits.
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Jon Kropfl PAGE 28
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