Brand Guidelines July 2016

Typography Gotham Rounded

For use by external marketing agencies

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Our typeface is Gotham Rounded. It’s simple, clean, modern and works for print and screen. Light/ italic Book/ italic Medium/ italic Bold/ italic

Gotham Rounded is precise and modern, and comes in different styles and weights that provide visual differentiation and emphasis for text and headlines. It is also suitable for the screen and has been designed to increase legibility for greater clarity in digital and small-size applications. Type case Body copy should be set in Gotham Rounded Light, 10pt with 12pt leading, colour Black. Headings should be set in Gotham Rounded Bold, colour Black or Orange if preferred. Type case Gotham Rounded is set flush left for body text, rag right in upper and lower case. Type weights Our system employs four weights of Gotham Rounded: Light / book / medium / bold As a guide, Light should be used for body text and Bold for headlines. Type kerning Headline type should be spaced -30.

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