Contents
Our brand DNA Our tone-of-voice Basic elements
4 6 7 8 9
Logostyle
Logostyle with descriptors
Exclusion zone
1 1 12 13 15 19 21 23 25 26 27 28 29
Misuse Colours
Typography Graphic glue
Imagery
Brand architecture Naming protocol
Iconography
Examples Stationery
Brochure covers Product card E-mail footer
30 Powerpoint template 31 Signage 33
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