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THE NITRO CART How Tenacity and Perseverance Led to Lasting Success
Audrey Finocchiaro and Sam Lancaster, a couple in Rhode Island, literally built their business from scratch. Before they ever sold a single cup of nitro cold brew, Finocchiaro maxed out her credit card purchasing construction materials. Then, in her parent’s basement, the couple cobbled together a cart, outfitting it with bike tires and a kickstand; thus, The Nitro Cart was born. It was as humble as beginnings get, and the business was far from an overnight success. Humble Beginnings In the beginning, The Nitro Cart struggled to gain traction. They parked their cart throughout Providence, Rhode Island. They brought their nitro cold brew to several locales, from farmers markets to sheep shearing events. Despite that, they were selling less than $100 of product per day and were considering giving up altogether. Finocchiaro
and Lancaster had a difficult decision to make with a cold New England winter approaching and their profits dwindling. But, as fate would have it, things changed when they brought
The Nitro Cart to Brown University. There, they found their audience. Their nitro cold brew was an instant hit with the students, and they sold out — for the first time — in just 30 minutes, raking in $400 in sales. They decided to return every day, earning themselves a reputation and a profitable venture. Despite their newfound success, winter still posed a serious problem. They navigated this by partnering with several local restaurants, who agreed to carry and sell their nitro
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