Q. With the recent expansion to Crofthead Holiday Park in Scotland, what makes this location special, and what are your strategies for future geographic expansion? BH: “Crofthead is a beautiful addition to our portfolio. It offers stunning landscapes and access to unique Scottish experiences. Our expansion strategy isn’t just about adding numbers – it’s about finding locations that align with our core values. We look for areas with rich natural beauty, strong local communities, and potential for creating exceptional family experiences. Scotland offered us that perfect combination of scenic beauty and community spirit.” Q. With family being a key focus, what specific initiatives has Harrison Holidays implemented across its parks? BH: “Family is everything to us. We have designed our parks to create spaces that bring families together. This means developing zones that cater to different age groups, from soft plays and adventure playgrounds for kids to coffee shops and relaxation areas for parents. We have created spaces where families can reconnect, share experiences, and make lasting memories, ensuring every guest feels welcome and taken care of.”
Q. What type of entertainment and activities do Harrison Holidays offer for owners & guests? BH: “We pride ourselves on providing a diverse range of entertainment for all ages. Our parks feature daily activity programs that include everything from children’s entertainers to live music, comedy nights, and family quiz competitions. We understand families want more than just a place to stay – they want experiences. Our entertainment team works hard to create memorable moments that bring everyone together.” Q. Can you tell us about the dining options available at the Holiday parks? BH: “Dining is a crucial part of the holiday experience. We’ve developed a variety of dining options to cater to different tastes and preferences. Many of our parks feature family- friendly bars and restaurants that we’ve recently branded as Coast & Country”.
A NOTE FROM THE INTERVIEWER ....
Billy’s passion for Harrison Holidays is palpable. It is clear he values family, sustainability, and community, which has made the company such a cherished part of the local landscape. It is refreshing to hear how he is balancing tradition with innovation to keep the holiday experience fresh and meaningful for all. From family traditions to sustainable growth, Billy’s dedication to both his team and the community shines through in every aspect of Harrison Holidays.
Natalie Christopher , MD. Lancashire Magazine.
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