39
CHAPTER THREE | TECHNOLOGICAL REVOLUTION
DTC placed ads in publications read by municipal bond issuers to let them know about book-entry-only forms of new munis.
People in DTC who came to work realized DTC’s responsibility when I said, “We have to be able to operate through a strike—otherwise, this company doesn’t deserve to exist.” Our whole premise is that we are there all the time. If we can’t operate through a strike, our costs will go way up, and our reputation will go way down. That galvanized all of management as well. While the strike was settled relatively quickly, DTC would begin to explore new opportunities to innovate many of its operational processes through automation. One of the more laborious processes involved manually filming each certificate that was sent to DTC. “In case something ever got lost, we needed
Made with FlippingBook. PDF to flipbook with ease